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Some nasty new emails to watch out for..

Dangerous emails
Your pc is at risk of infection if you click on a link or open an attachment  in these emails

Phishing emails on the rise again – don’t get caught!

I came across 3 new spam/phishing emails and one Trojan Horse email this week alone. I thought you need to know about them and consider yourself warned NOT to open any link or attachment.

Phishing Email 1

Apparently I’ve bought a phone from Amazon.com and this is the shipping confirmation.

I haven’t bought anything from Amazon in the States (dot com domain name) and I already have an iPhone.

What is more dangerous about this email is that it is not telling you to click the link, it just sits there expecting you to want to find out more. The link goes nowhere near Amazon and you will end up giving some criminal your Amazon login details.

Phishing Email 2

Another nasty email using the Amazon brand name is this one purportedly offering an Amazon reward card etc.

They don’t even pretend that they are Amazon and even let you know that you need to give the more details before you may get a gift card. I doubt any exist.

Phishing Email 3

Dropbox is an excellent tool for storing documents and allowing others to access them from anywhere, including you.

The link wanting me to open this file apparently shared to me from an Educational email address goes nowhere near Dropbox. Do not click this link!

Malware/Trojan Horse Email

This is another that bothered me. Apparently Companies House has had a complaint about our business. Companies House do not receive complaints about companies. They have confirmed this.

The problem is the Word attachment. Unfortunately Microsoft word can contain programming called MACROS which can install malware on your computer. Do not open the attachment if you get this.


Some definitions to help you

malware

noun
Software which is specifically designed to disrupt, damage, or gain authorised access to a computer system.

Trojan Horse

noun
A program designed to breach the security of a computer system while ostensibly performing some innocuous function.

phishing

noun
The fraudulent practice of sending emails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers.


Stay safe folks….

Website Design Process

We are often asked how long it takes to create a new website. Recently we created a graphic that gives some details about that process and shows how relatively complex it is. Here is a low quality graphic version. If you want to use it without the watermark then contact us.

how to build a website

More to it than you thought?

If you follow these steps, particularly the most often neglected ones in the lower “globe” then your website should have a good chance of success.

Mobile Devices to dictate your Google results.

mobile search to beat desktop search
There is news this month that Google will be moving to make mobile device searches more important than desktop searches.

Google is calling it “Mobile First”.

Google has been reporting for some time that more searches are being done on mobile devices than desktop computers.

The actual quote from the 6th November 2016;

“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Doantam Phan, Product Manager. Google.

So what should you do?

Most mobile websites do not have either the level of content or the ease of navigation that a desktop allows. Especially ecommerce websites, and this is where the problem will really hit, in my opinion.

If your website has been made to be “responsive” i.e. to change its layout when presented on a small screen, then you need to ensure that it is very, very easy to use.

We all know how annoying it is to have to scroll down and down to get to the actual page contents, then we can easily get lost using a small screen.

Most website owners have ensured that their website will display OK, but now they need to ensure that their developers and designers have really understood the mobile device market and test for usability in that area.

We don’t know when the main impact of this change will happen. But it is on it’s way. You have been warned.

My concerns about the reasoning for the change

I know why Google is making this change, but I feel it’s a bit sad that they are reacting to folks who perhaps do not use the Internet for business. For example, “Facebookers”, “snap chatterers” and the younger generations generally.

I think that statistics on what is being used to access search is skewed by those types of users’ activity levels.

For example, the young can spend hours a day on their phones as an escape route from their tedious world, but businesses use search to find all important products and services that their business actually needs.

It seems odd that whilst Google is pushing for mobile to be more important in search, it is the desktop using businesses who are buying their advertising. Be careful Google!


 

If you are interested in keeping up to date with this and other web related items then please drop me line and I will add you to the list. Most folks don’t like auto subscribe, that’s why I haven’t provided one. Email me at shaun@clickingmad.com.

No spam I promise.