Clickingmad News

Is Search Engine Optimisation dead?

Search Engine Optimisation is dead.
Well the term is. Search Engine Marketing is a much better term.

Search Engine Optimisation is about the technical aspects of a website. It’s down to the developers to ensure the website is built correctly. That’s what clients should expect, it’s a given, right?

Not every time it seems. We STILL come across website builts that are not SEO friendly. Hard to believe since our profession has now “come of age” as it were.

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Clickingmad News

Cookie Legislation Causes Confusion – Again…

Over the past few days Clickingmad staff have been furiously contacting all of our clients to outline the “new” regulations and gain their instructions on which option to go for to help them comply with the new law.

Clearly Cookies should be banned – NOT!

These regulations have come about as a result of European legislation to increase the level of privacy protection for web users. Some very large and very popular websites track users web activity in order to eventually sell more goods and services to them – No really? What a surprise!

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Clickingmad News

I got this from Google today…

I got this from Google today:

…”if the sites do not add sufficient value, we generally consider them as spam and take appropriate steps to protect our users from exposure to such sites in our natural search results.”

This is referring to automated website creators running on spam servers that may have been compromised by hackers.

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Clickingmad News

Is manufacturing dead in the west midlands? How can the web help?

I was asked to visit an established manufacturing business the other day to advise on their marketing, web and sales strategy. The company has traded since the mid 19th century and was one of the Black Country’s most respected and well known employers.

I met with a 4th generation owner and I have to say that the attitude of the company to modern day problems was a refreshing one. Yes they had reduced the size of their workforce, yes, time were hard and yes, the far east was a major problem to them in terms of undercutting their prices.

But, and this is the main thing for me… they were not beaten, they have not given up. They have cut their cloth to suit the circumstances that they have found themselves in. Without whinging or blaming anyone, the factors that have caused a decline in their business have not been of their making and yet they have not lost heart at all.

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Clickingmad News

Clickingmads’ clients get a free Google giveaway…

Google contacted me the other day and Christmas has come early for our Clients.
I will be contacting all of them soon to offer them a voucher worth £50.00 in Google advertising program, Adwords.

We love Google (lol)

We manage a lot of campaigns on behalf of our clients to ensure a return on their investment in this powerful system. So as we are very friendly with Google (lol) they have given us lots of vouchers to give to our clients.

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