SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”. Clearly being near the top is important.
SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.
SEO is relevant and achievable, but it is not easy.
If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.
I have this from google themselves:
Basic principles of Content Writing
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Slow websites affect whether your users engage with your content.
What do you know about your website’s speed?
You may recall my February 2016 post about “Can you do it in 4 seconds?”. (To read that in a new window now click this link: www.clickingmad.com/blog/can-you-do-it-in-4-seconds)
Clients often ask us about paid for search engine marketing (SEM) versus organic search results. The two are very different methods for bringing traffic to your website.
Firstly with paid, you can choose platforms like Google Adwords or Bing Ads. Organic, sometimes called “natural” listings come from the content of your website (and structure etc) being picked up by the respective search engine and then listed underneath their advertising areas.
At Clickingmad we have over 16 years experience in dealing with both types of Search Engine Optimisation.
Do you want to know who is on your website and be able to get more leads?
At Clickingmad we use a rather clever tool to identify the businesses on our website. These are leads, and they are “warm” leads, certainly if they are in your target market or sector. It is very useful to know the name, address and contact details of the company visiting our website and also which of our website pages they have visited. A great way to start a conversation.
The problem to overcome
It’s a shame, but probably correct that research shows only 2% of website visitors actually enquire. Discovering the identity of anonymous visitors unlocks additional sales opportunities for your business, which you never knew you had.
Here is an update to this 2011 post about another phishing email received.
My colleague received this phishing email yesterday:
From: (my real first name and surname) [mailto: mdprivatemailbox @ gmail.com]
Sent: 21 June 2016 11:32
To: XXX XXXX – XXXXXXX Ltd (my colleagues real name and company)
Subject: Quick Request