Clickingmad News

How much is your shopping cart costing you?

Have you ever searched, successfully found the product you were after on a website, popped it into the shopping cart and then eventually left the website?

This is called “cart abandonment” in the “trade”

There is some recent research that I think is very interesting. Research carried out by LivePerson. The online chat company. They have surveyed thousands of shoppers across Europe, the UK and the States.

An extract about shopping cart abandonment follows;

“Faced with a plethora of competitive website options, shoppers are becoming more demanding in their online shopping preferences. If they can’t find what they need easily or access help quickly and effectively on a website, they will go elsewhere. Customer engagement is known to increase customer spend and loyalty, and is paramount in the quest to reduce abandonment rates.

The top reasons for abandonment of online purchases:

– Unexpected delivery costs. (70%)
– Lack of information about product/service/delivery (56%)
– Navigation difficulties (46%)
– Difficulty with online customer service/support, e.g.,wanting to ask a question or not finding the answer (37%) and difficulty in getting any help on the website (30%)
– 83% admit they need some form of support during their online journey
– 51% either try once or give up immediately when seeking help before an
online purchase
– 71% expect to be able to access help when purchasing online within five minutes – 31% expect help to be immediate
– If a response is not delivered in the expected timeframe, 48% of shoppers will either go elsewhere or abandon the purchase altogether”.

Clearly then, there are multiple reasons why web visitors abandon a proposed purchase on a website.

You need to look closely at the statistics on your website and then consider carefully if your drop off rate is acceptable given the user trends highlighted by LivePerson. For more information on this research please visit www.liveperson.com.

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Clickingmad News

Clickingmad start 2012 with a bang…

 

I am pleased to report that Clickingmad has experienced a brilliant start to 2012 with many new websites going live in December and January and some great new projects brought in to get our creative teeth into;

How proud are we to have landed Volunteering England as a new client? For a small niche agency based a long way from London this client acquisition is big news for us, and what’s more it came about from a happy client referral! Can’t be better.

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Clickingmad News

I have the best job in the world – it’s official – read on…

I am really very very lucky. No two days are the same in my job. What is my job? I am the MD of Clickingmad, as you know we are web designers and web developers based in Shropshire and Birmingham serving the whole of the West Midlands and other parts of the UK.

Back to the question as to why I am very lucky. I am going to give you a taste of what I do just on two days this week. Not a long diatribe on my company ethos, our services etc. I will not blather on about how wonderful we are at what we do and waffle that we are the best at designing and building websites. I can hear you sigh with relief. No, I am not going to blog about why you should choose Clickingmad to be your web partner. None of the usual nonsense that you get from everyone, not in this post at least!

What I want to share with you is what I actually do and how that makes me feel. “Why do I care” I hear you ask? Well for one thing most people don’t understand my role in my company, and secondly after I have met a potential client they are often heard to say “what just happened?, you didn’t try and sell me anything”. Now that could mean that I am either

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Clickingmad News

Is manufacturing dead in the west midlands? How can the web help?

I was asked to visit an established manufacturing business the other day to advise on their marketing, web and sales strategy. The company has traded since the mid 19th century and was one of the Black Country’s most respected and well known employers.

I met with a 4th generation owner and I have to say that the attitude of the company to modern day problems was a refreshing one. Yes they had reduced the size of their workforce, yes, time were hard and yes, the far east was a major problem to them in terms of undercutting their prices.

But, and this is the main thing for me… they were not beaten, they have not given up. They have cut their cloth to suit the circumstances that they have found themselves in. Without whinging or blaming anyone, the factors that have caused a decline in their business have not been of their making and yet they have not lost heart at all.

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Clickingmad News

Clickingmad start 2011 with a bang – and three new large websites!

With Christmas and New Year behind us the team at Clickingmad have been very busy indeed. In just 2 weeks we have launched three new websites, all of significant size and complexity. A big thank you to the whole team for all the efforts they have put in to bring these new websites to fruition for the benefit of not only our clients but the wider Internet public. Please, have a look at them below. I really do encourage you to make comments on the sites, feedback is extremly important to all of us at Clickingmad. If you are thinking about a new site or wish to trade yours in for a new 2011 model, give us a call!

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