SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”. Clearly being near the top is important.
SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.
SEO is relevant and achievable, but it is not easy.
We are often asked how long it takes to create a new website. Recently we created a graphic that gives some details about that process and shows how relatively complex it is. Here is a low quality graphic version. If you want to use it without the watermark then contact us.
More to it than you thought?
If you follow these steps, particularly the most often neglected ones in the lower “globe” then your website should have a good chance of success.
If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.
I have this from google themselves:
Basic principles of Content Writing
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Images on websites can make them load slower. Hurting your rankings on Google and ruining the user experiences.
We have all come across websites that seem to take ages to load, particularly ecommerce websites. It may be frustrating for humans to wait for website pages to load, but what if your website is penalised by Google for being slow?
Google has made it plain that it expects website owners and developers to ensure that their code and design load quickly. I believe it acts against websites that are slow to load by dropping them down the rankings of search results. So if there is even a chance of that happening isn’t it about time you looked at one of the main culprits of slow loading websites? Images… Here is a little test:
The new Consumer regulations come into force tomorrow. (1st October 2015) We are advising all web retailers to check their small print to ensure that they comply with the new regulations. These regulations now include digital downloads for example.
If you sell anything to end users, you need to check your returns & refund policies and make it clear that you support the new changes that provide greater protection to the consumer. That way you will ensure your customers can continue to trust you, a mandatory position for on going and repeat sales.
Which has produced a guide which I think is pretty clear….
Google made its latest major algorithm change on April 21st this year and will now be using mobile friendliness to rank websites shown in searches on mobile devices.
Although we have been advising our clients on this subject for a while now this is the first time that it has been officially imposed by Google and can really make a difference to your Google ranking. For some companies, this big change has seen a fall in search engine driven traffic to their website and ultimately their online enquiries.
This shift has cemented what we have always advised our clients about – when you have a website, it is mandatory to keep up with the latest technology and trends to make sure your online activities don’t affect your business adversely. Quite to the contrary, this major change in Google policy of displaying websites presents an opportunity to businesses that are willing to grasp it properly and use it to their advantage – getting more traffic from their mobile device friendly website.