Clients often ask us about paid for search engine marketing (SEM) versus organic search results. The two are very different methods for bringing traffic to your website.
Firstly with paid, you can choose platforms like Google Adwords or Bing Ads. Organic, sometimes called “natural” listings come from the content of your website (and structure etc) being picked up by the respective search engine and then listed underneath their advertising areas.
At Clickingmad we have over 16 years experience in dealing with both types of Search Engine Optimisation.
Showing off here: On the search term “Search Engine Promotion” we are on the first page – without paying Google. A “natural” or “organic” listing.;
and you can then see the other Adverts on the bottom of the page. Again paid for.
I had a thought tonight. I would look at some old posts and website pages that we have created over the years and see how they are doing in search. Some of these pages are years old.
Here is an extract:
Pay Per Click – What is it?
This is the process by which advertisements are shown in a search engine’s results and then paid for for every click, on a basis of how many times they are clicked; hence the name.
Google’s version of this form of advertising is called Google Adwords and is likely to provide your company with the most exposure due to its domination of the search engine market.
Adwords is a very measurable method of advertising your website so it will be easy for you to track your progress and indeed, control your spend.
Google Adwords appear at the top and bottom of the search results, as shown below.
Google Adwords – how does it work?
You create an advertisement in the Adwords control panel and then decide how much you will bid for that advert to appear.
To get started you will need to create a Google account which is straightforward.
You then set up a campaign in Adwords and decide your daily budget that you are prepared to spend bringing visitors to your website.
How much is too much to pay?
We came across these phrases that seemed rather a lot of money was being spent on – PER CLICK!
- Online live roulette – £75.02
- TAC compensation – £70.19
- No win no fee accident compensation – £66.75
- Discounting accounts receivable – £64.90
I wanted to update that information with the latest prices I can find.
I thought I’d start with money – it used to be very expensive:
- mortgage – £11.07
- loans – £13.09
Remember – these are PER CLICK, so each click on your advert will allow Google to charge you that sum of money – each time.
Then I thought “what about gambling?” So…
- roulette – £29.00
- online gambling – £171.69
Then the most I have ever seen:
- Live blackjack – £318.02!
This is scary stuff. Therefore I wanted to be number 1 for 1 week for all the words above, I would have to pay them £64,479.35. In one week!
To put your mind at rest and indeed in the real world however we have recently been managing a campaign on behalf of a client that who sells shoes online and they have been charged on average 32p per click.
So the moral of the story. If you are going to spend literally hundreds per click on Google Adwords, you’d better me making a massive profit and converting 100% of your website visitors !
If you want to read more about this subject go to this page: /blog/promote/online-advertising-platforms/google-adwords. There are more links in the right hand column to other relevant information.