This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”. Clearly being near the top is important. SEO is relevant and achievable, but it is not easy.
Free SEO (Search Engine Optimisation) tips by Clickingmad. Website experts in the Midlands.
I will firstly provide four golden rules about the subject of SEO, (search engine optimisation) that everyone needs to know. I will state them as negatives. I.e. what SEO is NOT.
I’m talking about “natural”, or “organic” results here, not paid for advertising such as Adwords etc. When you search for a product or service through Google you will be presented with three result areas. The very top three are paid for adverts within Google itself. The column on the right is also a paid for area with the advertisers being charged when you click on their advert. How much they pay depends on how much they have had to bid for the word or phrase you used in your search.
The bit I am discussing in this article is the “organic” results. The result that are listed just under the top three on the main body of the page. The place where everyone wants to be as theoretically the website has earned the right to be there for the phrase you used. In Googles’ opinion of course. To see a website that is (at the moment) at the top of the tree. Try this search string in Google “lights”. This one word is the nirvana to anyone in the lighting industry, because we are all lazy and we all use 1 word in Google to see if it can give us what we want. The top organic result, as I write is www.lightingmajestic.com. Clickingmad built this website, and we are building another one right now. See who it is beating? There are some very well known names on that page!
Back to my negative points (or golden rules if you prefer) about Search Engine Optimisation or SEO as it has come to be called.
1) Effective SEO is NOT cheap. Effective work on promoting a website takes time. Time is money. The skills are learned over time and good SEO takes lateral thinking and a lot of knowledge on the subject.
2) SEO is NOT fast, it can take months to get any results from this activity. So it should really as the results that Google wants to give are supposed to be the best it can do, so fair enough, it takes time.
3) Any work done on SEO is NOT guaranteed. There is no way anyone can manipulate the complex algorithms used by the big search engines to their own benefit. Frankly there is no need to try as if you’re spotted your website will either be blocked or so far down the list as not to be relevant.
4) SEO is NOT a one time operation, as the ways in which search engines work, their predilection to shake up their database on regular occasions and the fact that your competition is also working on their web search results means that you have to keep doing it, as frequently as required.
When I talk about SEO to clients or groups of businesses I use the “plate spinning” analogy. To get the best from the search engines you have to do many different activities, all at once. So you set your plates spinning and keep them spinning effectively. The plates can be labelled; web page updates, website structure updates, news updates and (you can see the thread here) more and more updates. Further labels could read; statistical monitoring, meta tag research and implementation, competitor research, website speed monitoring, building “back” links to your website. Checking your Google page rank, generic domain name effectiveness. Looking at effective page titles and descriptions. The list goes on and on.
Frankly if your not updating your website on (at least) a monthly basis you’re not giving a chance at being attractive to search engines. If you cant update your website easily, talk to your provider. There are numerous ways of updating a website. Get a good CMS (Content Management System) installed. Use a Blog to do it, like this one! I am updating this entry via my phone! There is no excuse for businesses to have a website that is out of date. Not now, when there are lots of ways of doing it, many of them very cost effective.
So the message I am peddling is this.
Don’t expect quick and easy results.
It’s not rocket science but you wouldn’t want me working the engine of your car, you would want an expert. Pay for good advice and don’t skimp.
Remember that good listings ARE achievable, its a fact. But like everything in life, you have to put the effort in to get the results.
Clickingmad Ltd is a Website Design and Website Promotion Agency. Started in 2000 we now have 10 dedicated full time staff based in Shropshire and Birmingham offering a wide range of website design, website promotion, ecommerce advice, hosting, search engine optimisation and related services to our business clients. All with a consultative approach. We never sell you something that you don’t need, only what your business needs. Our advice is often as important as any service we provide you. Our principal Shaun Carvill is an acknowledged expert in the Internet, having been involved right at the start of the commercialisation of the web in the UK some 20 odd years ago. If you mix traditional Marketing experience with technical development and programming then you get the Internet. The Internet is not just for Geeks. The Internet means Business!
Our services are taken up by companies large and small and in nearly all sectors. From Estate Agents to Schools, Charities to Engineering companies. Manufacturing and Service sectors alike all receive the same quality Clickingmad treatment. As quality mark holders and members of the UK IT Association (our Principal; Shaun Carvill is also on the board of UKITA) ISO9001 accredited and rigorously tested by many Government and Public Sector purchasing consortiums, we have been accredited to be able to create, build and supply a comprehensive suite of Internet related marketing products and services for our clients.
We welcome all enquiries as we bring our method to a business near you. Give us a call on 01746 769612 or email firstname.lastname@example.org with your query. Join the growing Clickingmad family. You will be made very welcome.