Google Admits to ranking boosts for SSL’s

I got this today from Google:

“At Google, user security has always been a top priority. Over the years, we’ve worked hard to promote a more secure web and to provide a better browsing experience for users. Gmail, Google search, and YouTube have had secure connections for some time, and we also started giving a slight ranking boost to HTTPS URLs in search results last year. also…” As a natural continuation of this, today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page.”

The salient point is that last bit, we have known for some time that Google maybe giving preferential treatment to secure websites over non secure. This to me is a the first real admission of this fact.

What does this mean for you?
Unfortunately more cost, every year. You will now need to ask your web partner to install a secure certificate (SSL) in your website. This is bought from a third party provider and attempts to encrypt the connection between the website and the user. It’s a good thing, mostly. They cost between £50 per year to £500 per year depending on supplier and complexity. Make sure you get one from a reputable supplier.

My recommendation is do this now before Google penalises your website. If you need further advice, call 01746 769612 today.