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Mobile Devices to dictate your Google results.

mobile search to beat desktop search
There is news this month that Google will be moving to make mobile device searches more important than desktop searches.

Google is calling it “Mobile First”.

Google has been reporting for some time that more searches are being done on mobile devices than desktop computers.

The actual quote from the 6th November 2016;

“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Doantam Phan, Product Manager. Google.

So what should you do?

Most mobile websites do not have either the level of content or the ease of navigation that a desktop allows. Especially ecommerce websites, and this is where the problem will really hit, in my opinion.

If your website has been made to be “responsive” i.e. to change its layout when presented on a small screen, then you need to ensure that it is very, very easy to use.

We all know how annoying it is to have to scroll down and down to get to the actual page contents, then we can easily get lost using a small screen.

Most website owners have ensured that their website will display OK, but now they need to ensure that their developers and designers have really understood the mobile device market and test for usability in that area.

We don’t know when the main impact of this change will happen. But it is on it’s way. You have been warned.

My concerns about the reasoning for the change

I know why Google is making this change, but I feel it’s a bit sad that they are reacting to folks who perhaps do not use the Internet for business. For example, “Facebookers”, “snap chatterers” and the younger generations generally.

I think that statistics on what is being used to access search is skewed by those types of users’ activity levels.

For example, the young can spend hours a day on their phones as an escape route from their tedious world, but businesses use search to find all important products and services that their business actually needs.

It seems odd that whilst Google is pushing for mobile to be more important in search, it is the desktop using businesses who are buying their advertising. Be careful Google!

 

Urgent Notice – Google will mark you as “Not Secure”.

website needs to be secure from october 2017I am so convinced this is an urgent and REAL problem coming very quickly that I have posted it again.

Apologies to those who have already seen it.

Please share it with others. It’s going to cause a load of problems for unsecured websites.

Google Chrome (the website browser software) will mark HTTP sites as “Not Secure” from October 2017.

It’s official, you now need an SSL installed.

It doesn’t matter if your website is non transactional, it will get a black mark.

Your website visitors will be advised that your website is not safe to visit.

THIS IS A BAD THING…

This is any website.

Do you really want a visitor to be put off ?

If you are unsure how to secure your website, contact your website provider, or contact us and we will explain how to secure it.

It will involve the purchase of an SSL (Security Socket Layer). The installation and configuration of the code and this is a technical job, so I would avoid trying to do this yourself.

If you do anything to your website this year – please do this!

Don’t forget, any questions, give us a call on 01746 768612.

Free presentation on Exporting using the Internet – A new way

exporting advice

Exporting using the Internet – A new way.

Whether you are an existing exporter or thinking about getting involved, this presentation may help you decide how to use the Internet to assist.

I present here a link to Prezi presentation of a talk I gave today at Sandwell College to a group of manufacturing companies. This talk was about how to use the Internet in new ways to reach new customers from all over the world.

For more information about the new and exciting service from Clickingmad, please contact us.