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Free Sample website brief and tender document download

sample website brief or tender downloadSample website brief/tender download

As a digital agency we often receive website briefing documents prepared by the prospective client. Some of these documents are well written, some not.

We also receive RFP’s (request for proposals) in the form of tenders. Again the quality of these documents vary quite a lot. They are either for too complicated or too simple.

I understand how hard it can be to specify what you want if you are not web savvy or technically minded. even the best marketeer can get bogged down by this exercise. So spare a thought for the Sales Director or Intern that has been tasked with coming up with a website specification.

I thought it my be an idea to create a check list indicating the main areas that you should consider when creating a briefing document or a tender request – from an agencies point of view.

The better the brief – the better the website

If you follow the steps and advice in this free document you should be able to create a level playing field that your agencies will appreciate. You might – just might get what you need.

The headings will help you put down what the agency needs to know to put forward a costed proposal. It covers the main points and also lists some items that are often forgotten by clients.

Should you go to tender at all?

I am not a fan of tenders – for either party. They often do not result in the best fit and often come in way over or way under the correct cost – simply because they are tenders. Pain and grief often follows.

Tendering can restrict the communication between a vendor and purchaser. Let’s face it, in any walk of life good communication is the key to ensuring understanding.

However I do understand that whilst for me it might be easy to understand what a client needs from a website, often it is difficult for the client themselves to write that down.

Here I provide the downloadable document for your reference. I hope they help you in your search for a new digital partner.

Choose your file type to download:

Feel free to distribute if you wish.

Bridgnorth Endowed School Chooses Clickingmad Ltd

Shropshire website designersBridgnorth Endowed School has chosen local website design and development company Clickingmad to create its new website. The new modern styling will reflect the positive changes happening at the school.

The graphic design process is well underway and a preview will be available ready for the upcoming Open Days in October.

“Clickingmad are proud to have been chosen to redesign the Endowed School website in support of our local community.” Says Shaun Carvill. Managing Director of Clickingmad.

Mobile Devices to dictate your Google results.

mobile search to beat desktop search
There is news this month that Google will be moving to make mobile device searches more important than desktop searches.

Google is calling it “Mobile First”.

Google has been reporting for some time that more searches are being done on mobile devices than desktop computers.

The actual quote from the 6th November 2016;

“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Doantam Phan, Product Manager. Google.

So what should you do?

Most mobile websites do not have either the level of content or the ease of navigation that a desktop allows. Especially ecommerce websites, and this is where the problem will really hit, in my opinion.

If your website has been made to be “responsive” i.e. to change its layout when presented on a small screen, then you need to ensure that it is very, very easy to use.

We all know how annoying it is to have to scroll down and down to get to the actual page contents, then we can easily get lost using a small screen.

Most website owners have ensured that their website will display OK, but now they need to ensure that their developers and designers have really understood the mobile device market and test for usability in that area.

We don’t know when the main impact of this change will happen. But it is on it’s way. You have been warned.

My concerns about the reasoning for the change

I know why Google is making this change, but I feel it’s a bit sad that they are reacting to folks who perhaps do not use the Internet for business. For example, “Facebookers”, “snap chatterers” and the younger generations generally.

I think that statistics on what is being used to access search is skewed by those types of users’ activity levels.

For example, the young can spend hours a day on their phones as an escape route from their tedious world, but businesses use search to find all important products and services that their business actually needs.

It seems odd that whilst Google is pushing for mobile to be more important in search, it is the desktop using businesses who are buying their advertising. Be careful Google!