Clickingmad News

Website Privacy Policy Sample Text

Click this image to download your free PDF – opens a new window.

I have now updated this post to include a free PDF download.

This is some text that we use when we build websites if a client does not have their own Privacy Policy.

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Clickingmad News

Website Building Guidelines

I came across a really useful publication dating from 1996, which I believe still holds true today. It was put together by Apple, they of the IPhone, Macintosh computers and lots of software fame.

See what you think…

Plan Your Site
Have an Objective
Develop Content Before
Add Value
Provide The Basics
Provide Author or Contact Person Information
Identify With your Corporation or Institution
List your URL
Let People Know How Current the Site Is
Communicate Effectively
Keep Pages Short
Use Formatting Wisely
Summarize Information
Use Specific Link References
Define a Language Style
Use Familiar Technology
Capitalization for Human Interface Elements
Use Useful and Clear Error Messages
Help Users Find Their Way
Take Advantage of Keywords
Provide a Directory of Your Site
Minimize the Need to Scroll and Resize
Use Descriptive Titles
Choose the Appropriate Depth Versus Breadth for Your Site
Use Appropriate Navigation buttons
Avoid Dead Ends
Include Internal Links on Long Pages
Include Links to the Key Locations in Your Data
Duplicate Navigational Items at the Bottom of Your Pages
Use Cross References
Provide a Search Mechanism
Design for Efficiency
Don’t Bury Information
Minimize File Size
Use Small Images
Use Thumbnail Graphics
Repeat Images Where Possible
Specify the Width and Height for Graphics
Use Interlaced Images
Know the Difference Between GIF and JPEG
Accommodate Differences
Provide Alternate Text for Images
Provide Files in Cross-Platform Format
Let Users Decide
Make it Look Nice
Use Appropriate Formatting
Design for Different Page Orientations
Use Caps/Lower Case or Initial Cap Style for Headings
Use Empty (White) Space Liberally
Establish a Layout Grid for Your Site
Use a Consistent Visual Design Language
Encourage Dialog
Provide Ways for People to Interact With Each Other
Provide an E-mail Contact
Provide a Way for People to Request Specific Information
Make the Interaction Live, If You Can
Think Globally
Provide A Way For Users To Choose A Language
Choose Your Graphics Wisely
Consider Language Differences
Avoid Assumptions About Text
Consider Alignment Differences
Maintain Your Site
Test Your Web Site
Copy Edit Your Pages
Check For Broken Links
Update Your Site Regularly
Keep Information Timely
Provide Access To Archived Information

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Clickingmad News

Ports Presentation by Shaun Carvill

I was recently asked to give a presentation at the BPA conference in Scarborough. For those who don’t know the BPA is the British Ports Association and is a collective of businesses all of whom run our Ports in the UK.

My Topic was loosely “Websites for Ports” but I mainly focused on two key areas; Usability and Visitor tracking.

I firstly gave some critique on two of the delegates websites who were kind enough (or foolish enough) to put their website forward for a little eyeball by me. I was rather clever in being able to show the assembled audience of some 150 delegates both the “old” and the “new” versions of each of my victims websites. And fortunately the audience agreed that the changes that happened to the websites had been positive in both instances on re design.

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Clickingmad News

Tracking your website visitors

I have just come across a really cool way to track your website visitors. If their company has its own IP address, which more and more have as they have proper networks installed, then you can see who they are (within reason). Its called Leadlander and I have an article about it on our new website soon to be released. To keep upto date on the expected launchdate for our new website please send me an email on

This can help to track your web visitors activity, help with your outbound marketing and see what search terms they have used.

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Clickingmad News

Welcome to the Clickingmad Blog – all about website design.

Welcome to the Clickingmad blog. This blog is about what happens on a day to day basis within Clickingmad Ltd our website design and development business.

Clickingmad started in business in 2000 by offering SEO (Search Engine Optimisation) to businesses in the UK. In fact we were one of the first companies to offer this service. Hopefully you will like the view (above) as much as we do.

Today we offer a wide range of website design, website programming and website development services. SEO is still at the core of our company but this has now been complemented by graphic design skills as well as the more mundane stuff such as hosting and email etc.

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