Online advertising is today’s TV advert
Today it is quite common for the big advertising spenders to spend more on online ads than any other media. Millions are spent each day on what we think are small campaigns aimed straight at us, the web user.
The good thing about these new routes to market (mainly the consumer market) is that although the big players are dominant because of their spend; even small businesses can get the benefit of similar advertising, even with a relatively small advertising budget.
The platforms we will discuss on this website are ones that we have tried and tested and that have proved successful for our clients.
For more Information on each platform and how it can help your business please click on the links on the left.
UK digital advertising spend grew by 12.6% to £2.6 billion in the first half of 2012.
- Mobile up 132% to £181.5 million; video up 43% to £69.8m
- Banners in social media up 36% to £134.2m
Source: Internet Advertising Bureau UK. www.iabuk.net