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Want to improve your exporting?

Internet exporting servicesExporting? The World is changing.

So, you have a nice product or service that you think the rest of the world would want to buy? You may even be exporting right now, but could you do better?

Well the time has come to tell you about a new service that Clickingmad has launched;

Targeted Internet Exporting

This service involves;

  • Research
  • Implementation
  • Promotion
  • Monitoring

Using skills honed over 17 years of trading Clickingmad can provide you with a new and exciting way to reach your next customer – anywhere on the planet (just about)


We assume that anyone who wants to trade with the UK speaks English or wants to trade in English.

That’s not the case.

If you live in a country that natively speaks another language you probably do not speak English when you go home at night or even in the Office. Why do we think that it is OK to force other nations to use our language when dealing with us?

Frankly it’s just rude. And it’s about time we stopped doing it. (In my opinion).


Most websites that are designed and built in the UK are in English. English is the third most common primary language in the world (behind Mandarin Chinese and Spanish).

Guess what, in Spain and South America, they speak forms of Spanish. In China, they speak several forms of Mandarin. In European countries they speak their own language. Surely we need to wake up and realise that as the global world is shifting politically and economically, we need to reach our markets in a much more savvy way and not just assume that the use of English is enough.

exporting servicesSpeak the right “Lingo”.

In businesses across the planet they speak their own language. Pretty obvious, right?

So why do we insist that they not only understand but are comfortable in doing business in our language?

Using the Internet we now offer a range of services that include researching your target customer – in the prospective country.

We then learn how they do business there, together with usual established methods, such as embassies, trade missions, agents and exporting services. But again delving deeper into how business is done by looking at Internet trends and usage.

The next step is to create a website that is not only in the correct language – and I don’t mean Google translate – and using terminology that is used in everyday business practices locally.

This is then hosted WITHIN THAT COUNTRY, why? Because Google knows where your website is located and as it uses location more and more as a major ranking factor it will know where your website is and provide it as a result for a relevant search, if it’s hosted in the right country, and not just any old hosting.

As Google experts and Google partners we know how it works and can make it work for you.

All you have to do is to communicate your offer in the correct way and deal with your enquiries. Simple right? So simple that it is beyond me that it has taken so long for the obvious to make sense.

Let’s not forget that pretty soon everything we have become used to in Exporting may well change.

So, if you want to export your products and services in a more targeted, connected and probably cheaper way, start thinking about how to remove the unseen barriers to trade and talk to Clickingmad about our special Targeted Internet Exporting service.

It’s the future, and it’s happening right now.

Clickingmad start 2012 with a bang…

Clickingmad Ltd is a West Midlands based Website Design Agency

 

I am pleased to report that Clickingmad has experienced a brilliant start to 2012 with many new websites going live in December and January and some great new projects brought in to get our creative teeth into;

How proud are we to have landed Volunteering England as a new client? For a small niche agency based a long way from London this client acquisition is big news for us, and what’s more it came about from a happy client referral! Can’t be better.

As a national Organisation funded by Central Government they have recently undergone a drastic downsize. They needed to use the Internet more efficiently so they invested in a bespoke intstallation of a  content management solution: Joomla. We are acknowledged experts in Joomla and there is not much that we can’t make it do.

We made 5 sites live in December 2011 all for Volunteering England, their main website is on this link: http://www.volunteering.org.uk/ and looks like this:

 

 

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Another one that we are very proud of is a make over and new Ecommerce installation for this very popular Lighting Retailer; Lighting Majestic. They are existing clients of Clickingmad and it makes us really happy when clients come back for more, hopefully this is because we were so brill previously!

This website is an “Aladdins Cave” with many thousands of lighting products on offer and also offers a unique advice service for those who are not quite sure what to have.

The advice is given by the owners of the website and store and importantly they are qualified electricians, which I think is fairly unusual.

Magento is the Ecommerce platform chosen and those who know will realise that this is a serious piece of software when it comes to selling online.

Magento is not easy to manipulate and program, so you need a lot of technical experience to make it sing.

 

But when it sings, it sounds (and looks) very good indeed. CHeck it out on http://www.lightingmajestic.com/

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Another recent one has been showing off my video skills (!) I filmed and edited Stephen Flynn the Commercial Manager at Bradley Environmental, an Asbestos Testing & Health and Safety Consultancy based in the West Midlands.

Take a look: http://www.bradley-enviro.co.uk/

Website Design by ClickingmadMore and more clients are asking for video work as YouTube is a great way to talk directly to your website visitors and of course YouTube is owned by Google so you can draw your own conclusions about the validity of that.
When we advise clients on their websites we always talk about the promotion of a website as a key part of the overall strategy. Bradley Environmental is following our advice and has taken up our SEO (Search Engine Optimisation) service. This service whilst widely available now used to be fairy scarce. The best level of advise on this subject is based on an in depth knowledge and not silly promises.

To put it into perspective, when we started offering SEO in the year 2000, we were the first (to my knowledge) to offer a guaranteed result of our efforts. We do not now guarantee our work because well frankly, anyone who does is simply not being straight with you.

There is no way you can guarantee that Google ranks your website high in the natural results day in, day out because it wont. Google themselves state that they rework their results regularly to give everyone a better chance of being listed based on their search criteria.

Just make sure  you use someone who knows what they are doing so you don’t get your website banned by Google. That would be a problem! Need advice? Give us a call.

 

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Finally how about this one for an unusual School Website?

If you want to get behind the scenes of a School, how about Video Interviewing the Head Teacher? That’s what I did for this avant-garde style website. She kindly agreed to be interviewed about what it’s really like to run a School of this stature.

Website Design West MidlandsQueen Mary’s High School is a very popular and successful School based in Walsall in the West Midlands. Many of the students go on to be doctors and professionals etc.

Our brief was to make them look different, because they are. I think we have achieved this very well with a brand new styling and a full Content Management System through which they can control everything the website shows.

No more boring School websites… at least not from Clickingmad! Check it out here: http://www.qmhs.org.uk/

I hope you’re 2012 is a great as ours has started out to be. Maybe we can welcome you to the Clickingmad family? Give us a call and see if we fit your organisation.

All the best, Shaun Carvill. MD.

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Clickingmad Ltd is a West Midlands based Website Design Agency. Started in 2000 we now have 11 dedicated full time staff based in Shropshire and Birmingham offering a wide range of website design, website promotion, ecommerce advice, hosting, search engine optimisation and related services to our business clients. All with a consultative approach. We never sell you something that you don’t need, only what your business needs. Our advice is often as important as any service we provide you. Our principal Shaun Carvill is an acknowledged expert in the Internet, having been involved right at the start of the commercialisation of the web in the UK some 20 odd years ago. If you mix traditional Marketing experience with technical development and programming then you get the Internet.

Our services are taken up by companies large and small and in nearly all sectors. From Estate Agents to Schools, Charities to Engineering companies. Manufacturing and Service sectors alike all receive the same quality Clickingmad treatment. As quality mark holders and members of the UK IT Association (our Principal; Shaun Carvill is also on the board of UKITA) ISO9001 accredited and rigorously tested by many Government and Public Sector purchasing consortiums, we have been accredited to be able to create, build and supply a comprehensive suite of Internet related marketing products and services for our clients.

We welcome all enquiries as we bring our method to a business near you. Give us a call on 01746 769612 or email sales@clickingmad.com with your query. Join the growing Clickingmad family. You will be made very welcome.

Using YouTube on your website. Good Idea or Not?

Using YouTube on your website. Good Idea or Not?

I am often asked whether using YouTube as a delivery method for Movies on business websites is a good idea. The simple answer is, yes it is a good idea.

Why?. In October 2010 Google wrote to it’s partners and said that it encouraged “mixed media” on websites as it may help in Google rankings. That’s probably enough reason to do it actually.

But I also think it’s a good idea because it helps website visitors understand your company, your ethos and your products and services.

Here is a link to a YouTube video that I did quickly the other day. It’s a shame I don’t look like George Clooney but on the other hand you wouldn’t expect him to be introducing Clickingmad and our range of services. Or would you?