Clickingmad News

Want to improve your exporting?

Exporting? The World is changing.
So, you have a nice product or service that you think the rest of the world would want to buy? You may even be exporting right now, but could you do better?

Well the time has come to tell you about a new service that Clickingmad has launched;
Targeted Internet Exporting
This service involves;

Research
Implementation
Promotion
Monitoring

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Clickingmad News

Clickingmad start 2012 with a bang…

 

I am pleased to report that Clickingmad has experienced a brilliant start to 2012 with many new websites going live in December and January and some great new projects brought in to get our creative teeth into;

How proud are we to have landed Volunteering England as a new client? For a small niche agency based a long way from London this client acquisition is big news for us, and what’s more it came about from a happy client referral! Can’t be better.

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Clickingmad News

Using YouTube on your website. Good Idea or Not?

I am often asked whether using YouTube as a delivery method for Movies on business websites is a good idea. The simple answer is, yes it is a good idea.

Why?. In October 2010 Google wrote to it’s partners and said that it encouraged “mixed media” on websites as it may help in Google rankings. That’s probably enough reason to do it actually.

But I also think it’s a good idea because it helps website visitors understand your company, your ethos and your products and services.

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Clickingmad News

Google increases results from single website

I received this today from Google.

“Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:

Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.

We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.

Written by Samarth Keshava, Software Engineer”

I am not sure why they said this today. Google has been showing multiple results from the same site for about 2 years! Maybe they have only just realised. Lol.

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Clickingmad News

Some Google Adwords Myths.

I note some useful information released today by Google they wanted to put matters straight. I thought you might find it interesting.

“There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer.

Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google’s free search results.

Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google’s free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.

Myth # 2: Google AdWords has declined my credit card.

Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor.

If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
Missing or invalid credit card number or security code
Missing or invalid expiration date
Missing or invalid billing address and/or telephone number
Once you’ve gotten that squared away, make sure that there aren’t any problems with your card itself. Be on the lookout for issues with your:
Credit limit
Maximum amount per debit
Number of possible debits within a certain period
If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits.

Myth # 3: Your conversion rate can impact your quality score

Fact: The conversion rate of your ads does not affect your quality score. Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates. In reality, this won’t have any effect on their quality score and will simply make it harder to measure the true value of their AdWords investment.

Myth # 4: The AdWords keyword tool suggests keywords to use

Fact: The keyword tool doesn’t make any kind of recommendations about which keywords you should be using. The keyword tool just analyzes related queries that might be of benefit to you and displays them. It’s up to you to decide which keywords you want to include in your account.

You should always assess the tool’s results in the context of your advertising goals. When you do so, the keyword tool can be a helpful way of finding new, meaningful keywords, including potentially profitable ones you aren’t currently using and those that you might have excluded as negative keywords in order to protect your click-through-rate.

Myth # 5: Upper and lower case letters in AdWords keywords matter

Fact: The AdWords system doesn’t distinguish between uppercase and lowercase letters.
“NYC” is the same as “nyc”
“Android Phone” is the same as “android phone”
For the sake of simplicity, we recommend that you enter all of your keywords as lowercase letters.”

This is an excerpt from Google itself who is generally pretty open about the various systems that run it’s operation.

There is more on Google own Adwords blog. Click on this link:

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Clickingmad News

Don’t buy an Ecommerce website. Really?

Why would I advise a client not to have a new website?

It’s pretty unusual to be honest but not unheard of.

The other day I went to see a bicycle shop who wanted to sell online. Their website the moment is very small, done by a friend, and looks pretty drab to be honest. So, they called us in to give them some ideas.

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