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Business to Business Marketing thoughts – Part 2 – Telemarketing

Comments on the use of Out-bound Telemarketing

This operation is generally used to create leads from “cold calling”. It is often considered to be the poor relation to inbound enquiries and therefore is often completely overlooked or under resourced.

The reputation of “cold calling” has suffered through using unknowledgeable agencies to make direct contact and then not to be able to follow through on conversations as they have no training or extremely limited knowledge of the subject matter they are expected to talk about. This is particularly evident in technical industries.

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