Clickingmad News

Improving Web Conversions

Communicate with your buyers to improve your conversion rates.

In business we have to communicate all the time, both internally and externally. Your company’s website is your opportunity to communicate your key messages to your next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at your website messaging you might be sending out the wrong message.

I always suggest client have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is are you controlling the information they are learning about you effectively? It will certainly make the difference to whether you get the phone call, email or the order.

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Clickingmad News

Getting “on the buses”

Endeavour Coaches run School buses throughout the Birmingham area and coach trips to all sorts of attractions here and abroad throughout the year. They have done this for some considerable time and their specially altered buses allow them to take wheels chairs with a rather nifty lift on the side.

Today Darren and I went to see them to discuss their website requirements.

We are pleased to announce that they are happy to move forward with Clickingmad with a simple new style and content management system. They send out about 20000 printed leaflets once every three months with all their trips listed and there are some good bargains as well. 5 days on the coast, half board and the coach trip included; from £249.00 – not bad, I hear you say.

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