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Improving Web Conversions

Understanding what your web visitor is doing can help in many ways.

Communicate with your buyers to improve your conversion rates.Magnifying-glass

In business we have to communicate all the time, both internally and externally. Your company’s website is your opportunity to communicate your key messages to your next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at your website messaging you might be sending out the wrong message.

I always suggest client have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is are you controlling the information they are learning about you effectively? It will certainly make the difference to whether you get the phone call, email or the order.

Clickingmad does a lot of useability testing – we find out what customers they think about the respective website; how it works, whether the conversion rate can be improved by monitoring – very carefully, what people do on the website. If you know which pages they like and which they don’t you can make progressive changes to your website.

Understanding what your web visitor is doing can help in many ways. This is key information when deciding how to measure the success of your website overall and to help you decide how to improve the results.

Online High Fashion for the Summer

How do you make a beautiful website functional?

layoutHow do you make a beautiful website functional? Here we present Grace and Glory; a new fashion boutique in Tettenhall on the outskirts of Wolverhampton.

This new shop is brimming with style and poise. We think the new website design reflects the aesthetic nature of the shop and its market segment. Surely if you want to look outstanding this summer, then darling, get yourself down to Grace and Glory or of course buy online at www.grace-and-glory.co.uk.

Getting “on the buses”

Endeavour Coaches run School buses throughout the Birmingham area and coach trips to all sorts of attractions here and abroad throughout the year

Endeavour Coaches run School buses throughout the Birmingham area and coach trips to all sorts of attractions here and abroad throughout the year. They have done this for some considerable time and their specially altered buses allow them to take wheels chairs with a rather nifty lift on the side.

Today Darren and I went to see them to discuss their website requirements.

We are pleased to announce that they are happy to move forward with Clickingmad with a simple new style and content management system. They send out about 20000 printed leaflets once every three months with all their trips listed and there are some good bargains as well. 5 days on the coast, half board and the coach trip included; from £249.00 – not bad, I hear you say.

With their new website they will able to use the built in mass mail feature to save sending them all by “snail mail” and their customers will be able to download each new brochure as soon as it has been created. This will save Endeavour Coaches lots in time and postage. Good eh?
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