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Business to Business Marketing thoughts – Part 1 – Mailing Lists and CRM

These are potential clients to a business and are gained from a variety of sources; meetings, networking, website enquiries, referrals etc. They represent “warm” leads and should be treated as such.

CRM systems are only as good as the data they hold within them and then how you use that data in a proactive way.

Extract from the Sales and Marketing Institute website;

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