Would you answer this Feedback question?
If you could get your website visitors to complete a short survey to give you some feedback about your website, would you want them to?
I think this is an excellent way of getting an important question answered.
After all if a visitor leaves your website without ever interacting with you, what is the value in that?
We work with software that records visitor actions – anonymously.
This system lets you see heat maps that show the level of interest that website visitors have on areas of your pages and your website but also it provides a anonymous video recording of the website visitors activity, specifically their mouse movements and realtime clicks around your website.
Slow websites affect whether your users engage with your content.
What do you know about your website’s speed?
You may recall my February 2016 post about “Can you do it in 4 seconds?”. (To read that in a new window now click this link: www.clickingmad.com/blog/can-you-do-it-in-4-seconds)
With the Internet being now a major player, if not the number 1 player, in the sales of almost all types of goods and services, customers are becoming more astute and harder to please while on the other side of the spectrum businesses are trying to save when it comes to marketing. So how do we go about balancing out this situation?
Starting with website marketing – nowadays there is no excuse for claims about not knowing whether your marketing works or not with so many monitoring tools available out there.
Businesses can obtain an amazing amount of data about their website users or/and customers. However, such data is only valuable if it is effectively analysed and subsequently used to create and implement your next marketing campaign. Failure to recognise the value of collected data is a major shortfall of a lot of businesses when it comes to their online activities and sales.
Collated data can reveal a lot about your customers and potential buyers, their needs, wants and of course their buying habits. The information we get from a number of website analysis tools clearly show us what really influences online shoppers.
Furthermore, there are forums, blogs and social media sites already set up to reveal any potentially useful information to all online shoppers, such as your website useability and credibility, product quality and satisfaction, customer service and delivery options and many more.
With this mind, businesses wanting to sell online need to take their website activities at least as seriously as they do their face to face selling, if not more seriously due to the speed in which information spreads across the internet should something go not quite according to plan.
Communicate with your buyers to improve your conversion rates.
In business we have to communicate all the time, both internally and externally. Your company’s website is your opportunity to communicate your key messages to your next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at your website messaging you might be sending out the wrong message.
I always suggest client have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is are you controlling the information they are learning about you effectively? It will certainly make the difference to whether you get the phone call, email or the order.
Why would I advise a client not to have a new website?
It’s pretty unusual to be honest but not unheard of.
The other day I went to see a bicycle shop who wanted to sell online. Their website the moment is very small, done by a friend, and looks pretty drab to be honest. So, they called us in to give them some ideas.