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Free SEO (Search Engine Optimisation) tips by Clickingmad.

google adwords agencySEO Optimisation tips.

The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”.  Clearly being near the top is important.

SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.

SEO is relevant and achievable, but it is not easy.

So, although Adwords is certainly becoming very popular, and more trusted than when it first started, there are still things you can do to help your website achive higher rankings for the search terms you wish for.

I will firstly provide four golden rules about the subject of SEO, (search engine optimisation) that everyone needs to know. I will state them as negatives. I.e. what SEO is NOT.

I’m talking about “natural”, or “organic” results here, not the paid for advertising such as Adwords as I refer to above.

When you search for a product or service through Google you will be presented with three result areas. The very top three are paid for adverts within Google itself, with the advertisers being charged when you click on their advert. How much they pay depends on how much they have had to bid for the word or phrase you used in your search. You can read more about Google Adwords in another article HERE (opens new window)

Here I am discussing “organic” results. The results that are listed just under the top four on the main body of the page. The place where everyone wants to be as theoretically the website has earned the right to be there for the phrase you used. In Googles’ opinion of course.

To see a website that is (at the moment) at the top of the tree. Type into Google: “Estate Agents in Wombourne”

You should get this result:

seo company


That is an organic result – i.e. Google thinks it is the most relevant website in relation to the search phrase. And that is without paying Google a penny!

Or another one: Try typing in “search engine online promotion”

seo company near meYes, that is our website, in fact it is this website. Just showing off a bit there. Apologies.

Back to my points (or golden rules if you prefer) about Search Engine Optimisation or SEO as it has come to be called.

Effective SEO is not CHEAP.

Effective work on promoting a website takes time. Time is money. The skills are learned over time and good SEO takes skill, technical knowledge, lateral thinking and a lot of experience on the subject.

SEO is NOT fast

It can take months to get any results from this activity. and to be honest I think its probably right that it does. The results that Google wants to give are supposed to be the best it can do, so fair enough, it takes time. Don’t be put off by this. The results are definitely worth the effort.

Any work done on SEO is NOT guaranteed. There is no way anyone can manipulate the complex algorithms used by the big search engines to their own benefit. Frankly there is no need to try as if you’re spotted your website will either be blocked or so far down the list as not to be relevant. So don’t believe silly promises, you could be risking your company’s reputation.

SEO is NOT a one time operation

In the ways in which search engines work, their predilection to shake up their database on regular occasions and the fact that your competition is also working on their web search results means that you have to keep doing it, as frequently as required.

When I talk about SEO to clients or groups of businesses I use the “plate spinning” analogy. To get the best from the search engines you have to do many different activities, all at once. So you set your plates spinning and keep them spinning effectively. The plates can be labelled; web page updates, website structure updates, news updates and more and more updates. You can see the “update” theme here coming through.

Further labels could read; statistical monitoring, meta tag research and implementation, competitor research, website speed monitoring, building “back” links to your website. Generic domain name effectiveness. Looking at effective page titles and descriptions. The list goes on and on.

Frankly if your not updating your website on (at least) a monthly basis you’re not giving a chance at being attractive to search engines. If you can’t update your website easily, talk to your provider. There are numerous ways of updating a website. Get a good CMS (Content Management System) installed. Use a Blog to do it, like this one! I am updating this entry via my phone! There is no excuse for businesses to have a website that is out of date. Not now, when there are lots of ways of doing it, many of them very cost effective.

So the SEO message I am peddling is this.

Don’t expect quick and easy results.

It’s not rocket science but you wouldn’t want ME working on the engine of your car, you would want an expert. Pay for good advice and don’t skimp.

Remember that good Google listings ARE achievable, it’s a fact. But like everything in life, you have to put the effort in to get the results.


website design companyAbout the author.

Shaun Carvill has 23 years experience of promoting websites. Yes he IS that old! He is the MD of Clickingmad Ltd, a website design, website development and website promotion agency. Since 2000, Clickingmad have become known as one the most capable and experienced of digital agencies in the region.

Our customer base is varied and includes companies large and small and in nearly all sectors. Get in touch if you want some free expert advice.

What is Google “Pay Per Clip” advertising?

pay per clip advertisingGoogle Pay Per Click or Google Pay Per Clip?

I regularly look at Google Webmaster Tools; (AKA Search Console) a free tool available to anyone who has a website. It tells you all sorts of important and interesting things about how Google is treating your website and its general performance through various metrics.

Now look at the image above, it is a search I put into Google when Webmaster Tools indicated this Blog was on the first page for the search term.

So why am I interested in that? Why would I be bothered about it? We don’t sell Pay Per Clip advertising, at least not yet!

The point is my actual placement on the page and the search result that Google provided:

pay per click advertising

You will note that the “pay per clip” phrase is written on the Title description of the page. Google displays this is in it’s search result listings. That is why Google thinks “paper clip” is a relevant result. You can see it is shown in bold as it is part of the search phrase itself.

And to cut a long story short, this is why I am sharing it with you;

Think about your website pages and their Titles, Google reads them. Google does not read your meta keywords by the way. It concentrates on your content and page titles amongst many other things.

If you are in the market for some pay per click (Adwords) advertising help, then give us a shout, we are Google qualified after all.

To be fair we haven’t yet created the advertising model for “pay per clips”.

However, could this work?…

pay per clip advertising maybe


Actually I quite like that! 😀

The most expensive PPC keywords in Adwords

Clients often ask us about paid for search engine marketing (SEM) versus organic search results. The two are very different methods for bringing traffic to your website.

Firstly with paid, you can choose platforms like Google Adwords or Bing Ads. Organic, sometimes called “natural” listings come from the content of your website (and structure etc) being picked up by the respective search engine and then listed underneath their advertising areas.

At Clickingmad we have over 16 years experience in dealing with both types of Search Engine Optimisation.

Showing off here: On the search term “Search Engine Promotion” we are on the first page – without paying Google. A “natural” or “organic” listing.;

most expensive Google Adwords phrases

and you can then see the other Adverts on the bottom of the page. Again paid for.

I had a thought tonight. I would look at some old posts and website pages that we have created over the years and see how they are doing in search. Some of these pages are years old.

Here is an extract:

Pay Per Click – What is it?

This is the process by which advertisements are shown in a search engine’s results and then paid for for every click, on a basis of how many times they are clicked; hence the name.

Google’s version of this form of advertising is called Google Adwords and is likely to provide your company with the most exposure due to its domination of the search engine market.

Adwords is a very measurable method of advertising your website so it will be easy for you to track your progress and indeed, control your spend.

Google Adwords appear at the top and bottom of the search results, as shown below.

most expensive keywords ppc

most expensive keywords ppc

most expensive keywords ppc

Google Adwords – how does it work?

You create an advertisement in the Adwords control panel and then decide how much you will bid for that advert to appear.

To get started you will need to create a Google account which is straightforward.

You then set up a campaign in Adwords and decide your daily budget that you are prepared to spend bringing visitors to your website.


How much is too much to pay?

We came across these phrases that seemed rather a lot of money was being spent on – PER CLICK!

  • Online live roulette – £75.02
  • TAC compensation – £70.19
  • No win no fee accident compensation – £66.75
  • Discounting accounts receivable – £64.90

Extract ends.

I wanted to update that information with the latest prices I can find.

I thought I’d start with money – it used to be very expensive:

  • mortgage – £11.07
  • loans – £13.09

Remember – these are PER CLICK, so each click on your advert will allow Google to charge you that sum of money – each time.

Then I thought “what about gambling?” So…

  • roulette – £29.00
  • online gambling – £171.69

Then the most I have ever seen:

  • Live blackjack – £318.02!

This is scary stuff. Therefore I wanted to be number 1 for 1 week for all the words above, I would have to pay them £64,479.35. In one week!

To put your mind at rest and indeed in the real world however we have recently been managing a campaign on behalf of a client that who sells shoes online and they have been charged on average 32p per click.

So the moral of the story. If you are going to spend literally hundreds per click on Google Adwords, you’d better me making a massive profit and converting 100% of your website visitors !

If you want to read more about this subject go to this page: https://www.clickingmad.com/promote/online-advertising-platforms/google-adwords. There are more links in the right hand column to other relevant information.