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What is Google “Pay Per Clip” advertising?

pay per clip advertisingGoogle Pay Per Click or Google Pay Per Clip?

I regularly look at Google Webmaster Tools; (AKA Search Console) a free tool available to anyone who has a website. It tells you all sorts of important and interesting things about how Google is treating your website and its general performance through various metrics.

Now look at the image above, it is a search I put into Google when Webmaster Tools indicated this Blog was on the first page for the search term.

So why am I interested in that? Why would I be bothered about it? We don’t sell Pay Per Clip advertising, at least not yet!

The point is my actual placement on the page and the search result that Google provided:

pay per click advertising

You will note that the “pay per clip” phrase is written on the Title description of the page. Google displays this is in it’s search result listings. That is why Google thinks “paper clip” is a relevant result. You can see it is shown in bold as it is part of the search phrase itself.

And to cut a long story short, this is why I am sharing it with you;

Think about your website pages and their Titles, Google reads them. Google does not read your meta keywords by the way. It concentrates on your content and page titles amongst many other things.

If you are in the market for some pay per click (Adwords) advertising help, then give us a shout, we are Google qualified after all.

To be fair we haven’t yet created the advertising model for “pay per clips”.

However, could this work?…

pay per clip advertising maybe

 

Actually I quite like that! 😀

The most expensive PPC keywords in Adwords

most expensive adwordsmost expensive adwordsThe image above shows you where Adwords PPC advertising is placed on a Google search result page.

Showing off here: On the search term “Search Engine Promotion” we are also on the first page – without paying Google. A “natural” or “organic” listing.;

most expensive Google Adwords phrases

and you can then see the other Adverts on the bottom of the page. Again paid for.

I had a thought tonight. I would look at some old posts and website pages that we have created over the years and see how they are doing in search. Some of these pages are years old.

Here is an extract:

Pay Per Click – What is it?

This is the process by which advertisements are shown in a search engine’s results and then paid for for every click, on a basis of how many times they are clicked; hence the name.

Google’s version of this form of advertising is called Google Adwords and is likely to provide your company with the most exposure due to its domination of the search engine market.

Adwords is a very measurable method of advertising your website so it will be easy for you to track your progress and indeed, control your spend.

Google Adwords appear at the top and bottom of the search results, as shown below.

most expensive keywords ppc

most expensive keywords ppc

most expensive keywords ppc

Google Adwords – how does it work?

You create an advertisement in the Adwords control panel and then decide how much you will bid for that advert to appear.

To get started you will need to create a Google account which is straightforward.

You then set up a campaign in Adwords and decide your daily budget that you are prepared to spend bringing visitors to your website.

 

How much is too much to pay?

We came across these phrases that seemed rather a lot of money was being spent on – PER CLICK!

  • Online live roulette – £75.02
  • TAC compensation – £70.19
  • No win no fee accident compensation – £66.75
  • Discounting accounts receivable – £64.90

Extract ends.

I wanted to update that information with the latest prices I can find.

I thought I’d start with money – it used to be very expensive:

  • mortgage – £11.07
  • loans – £13.09

Remember – these are PER CLICK, so each click on your advert will allow Google to charge you that sum of money – each time.

Then I thought “what about gambling?” So…

  • roulette – £29.00
  • online gambling – £171.69

Then the most I have ever seen:

  • Live blackjack – £318.02!

This is scary stuff. Therefore I wanted to be number 1 for 1 week for all the words above, I would have to pay them £64,479.35. In one week!

To put your mind at rest and indeed in the real world however we have recently been managing a campaign on behalf of a client that who sells shoes online and they have been charged on average 32p per click.

So the moral of the story. If you are going to spend literally hundreds per click on Google Adwords, you’d better me making a massive profit and converting 100% of your website visitors !

If you want to read more about this subject go to this page: https://www.clickingmad.com/promote/online-advertising-platforms/google-adwords. There are more links in the right hand column to other relevant information.

 

Why do online shoppers buy off certain websites and not others?

With the Internet being now a major player, if not the number 1 player, in the sales of almost all types of goods and services, customers are becoming more astute and harder to please while on the other side of the spectrum businesses are trying to save when it comes to marketing.  So how do we go about balancing out this situation?
Starting with website marketing – nowadays there is no excuse for claims about not knowing whether your marketing works or not with so many monitoring tools available out there.

Businesses can obtain an amazing amount of data about their website users or/and customers.  However, such data is only valuable if it is effectively analysed and subsequently used to create and implement your next marketing campaign. Failure to recognise the value of collected data is a major shortfall of a lot of businesses when it comes to their online activities and sales.
Collated data can reveal a lot about your customers and potential buyers, their needs, wants and of course their buying habits.  The information we get from a number of website analysis tools clearly show us what really influences online shoppers.
Furthermore, there are forums, blogs and social media sites already set up to reveal any potentially useful information to all online shoppers, such as your website useability and credibility, product quality and satisfaction, customer service and delivery options and many more.

With this mind, businesses wanting to sell online need to take their website activities at least as seriously as they do their face to face selling, if not more seriously due to the speed in which information spreads across the internet should something go not quite according to plan.

So whilst with online sales you may save on personnel costs, thinking you can get away with poor customer service and no after sale service is a big mistake.

When selling online, remember:

  • Have a well-designed and well-structured, easy to use website
  • Do not forget about security and privacy protection when selling online
  • Invest in SEO and advertising platforms such as Google Adwords
  • Make sure you deliver on your promises (delivery timescales etc)
  • Ensure your customer service is of a very high level
  • After-sales service should always be a part of your online sales strategy
  • Actively seek feedback from your existing customers (helps you improve your product and service)
  • Analyse data you receive from your website monitoring tool and use it in your next marketing strategy – this is a huge part of your ROI apart from the obvious – revenue

Finally, the best way to make the most of your website in terms of sales is to invest in a good quality website and its online and offline marketing together with high level customer service.  Think about this when creating your next year’s marketing strategy and deciding upon the marketing budget. If you cut corners you will cut your ROI.