Clickingmad News

Free SEO (Search Engine Optimisation) tips by Clickingmad.

SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”.  Clearly being near the top is important.

SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.

SEO is relevant and achievable, but it is not easy.

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Clickingmad News

What is Google “Pay Per Clip” advertising?

Google Pay Per Click or Google Pay Per Clip?
I regularly look at Google Webmaster Tools; (AKA Search Console) a free tool available to anyone who has a website. It tells you all sorts of important and interesting things about how Google is treating your website and its general performance through various metrics.

Now look at the image above, it is a search I put into Google when Webmaster Tools indicated this Blog was on the first page for the search term.

So why am I interested in that? Why would I be bothered about it? We don’t sell Pay Per Clip advertising, at least not yet!

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Clickingmad News

The most expensive PPC keywords in Adwords

Clients often ask us about paid for search engine marketing (SEM) versus organic search results. The two are very different methods for bringing traffic to your website.

Firstly with paid, you can choose platforms like Google Adwords or Bing Ads. Organic, sometimes called “natural” listings come from the content of your website (and structure etc) being picked up by the respective search engine and then listed underneath their advertising areas.

At Clickingmad we have over 16 years experience in dealing with both types of Search Engine Optimisation.

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Clickingmad News

Why do online shoppers buy off certain websites and not others?

With the Internet being now a major player, if not the number 1 player, in the sales of almost all types of goods and services, customers are becoming more astute and harder to please while on the other side of the spectrum businesses are trying to save when it comes to marketing.  So how do we go about balancing out this situation?
Starting with website marketing – nowadays there is no excuse for claims about not knowing whether your marketing works or not with so many monitoring tools available out there.

Businesses can obtain an amazing amount of data about their website users or/and customers.  However, such data is only valuable if it is effectively analysed and subsequently used to create and implement your next marketing campaign. Failure to recognise the value of collected data is a major shortfall of a lot of businesses when it comes to their online activities and sales.
Collated data can reveal a lot about your customers and potential buyers, their needs, wants and of course their buying habits.  The information we get from a number of website analysis tools clearly show us what really influences online shoppers.
Furthermore, there are forums, blogs and social media sites already set up to reveal any potentially useful information to all online shoppers, such as your website useability and credibility, product quality and satisfaction, customer service and delivery options and many more.

With this mind, businesses wanting to sell online need to take their website activities at least as seriously as they do their face to face selling, if not more seriously due to the speed in which information spreads across the internet should something go not quite according to plan.

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Clickingmad News

Clickingmads’ clients get a free Google giveaway…

Google contacted me the other day and Christmas has come early for our Clients.
I will be contacting all of them soon to offer them a voucher worth £50.00 in Google advertising program, Adwords.

We love Google (lol)

We manage a lot of campaigns on behalf of our clients to ensure a return on their investment in this powerful system. So as we are very friendly with Google (lol) they have given us lots of vouchers to give to our clients.

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Clickingmad News

Some Google Adwords Myths.

I note some useful information released today by Google they wanted to put matters straight. I thought you might find it interesting.

“There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer.

Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google’s free search results.

Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google’s free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.

Myth # 2: Google AdWords has declined my credit card.

Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor.

If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
Missing or invalid credit card number or security code
Missing or invalid expiration date
Missing or invalid billing address and/or telephone number
Once you’ve gotten that squared away, make sure that there aren’t any problems with your card itself. Be on the lookout for issues with your:
Credit limit
Maximum amount per debit
Number of possible debits within a certain period
If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits.

Myth # 3: Your conversion rate can impact your quality score

Fact: The conversion rate of your ads does not affect your quality score. Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates. In reality, this won’t have any effect on their quality score and will simply make it harder to measure the true value of their AdWords investment.

Myth # 4: The AdWords keyword tool suggests keywords to use

Fact: The keyword tool doesn’t make any kind of recommendations about which keywords you should be using. The keyword tool just analyzes related queries that might be of benefit to you and displays them. It’s up to you to decide which keywords you want to include in your account.

You should always assess the tool’s results in the context of your advertising goals. When you do so, the keyword tool can be a helpful way of finding new, meaningful keywords, including potentially profitable ones you aren’t currently using and those that you might have excluded as negative keywords in order to protect your click-through-rate.

Myth # 5: Upper and lower case letters in AdWords keywords matter

Fact: The AdWords system doesn’t distinguish between uppercase and lowercase letters.
“NYC” is the same as “nyc”
“Android Phone” is the same as “android phone”
For the sake of simplicity, we recommend that you enter all of your keywords as lowercase letters.”

This is an excerpt from Google itself who is generally pretty open about the various systems that run it’s operation.

There is more on Google own Adwords blog. Click on this link:

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