SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”. Clearly being near the top is important.
SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.
SEO is relevant and achievable, but it is not easy.
How to write Rich Content for website success #2
Continued from previous post www.clickingmad.com/blog/how to write rich content for Google.
If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.
I have this from google themselves:
Basic principles of Content Writing
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Google Pay Per Click or Google Pay Per Clip?
I regularly look at Google Webmaster Tools; (AKA Search Console) a free tool available to anyone who has a website. It tells you all sorts of important and interesting things about how Google is treating your website and its general performance through various metrics.
Now look at the image above, it is a search I put into Google when Webmaster Tools indicated this Blog was on the first page for the search term.
So why am I interested in that? Why would I be bothered about it? We don’t sell Pay Per Clip advertising, at least not yet!
You may notice at the top of this page that the name of the website has been highlighted in a green box.
This box, and the fact that it is green, indicates that we have installed an “SSL” into our website. SSL stands for Secure Socket Layer. This means that the connection between your computer and our website is encrypted and secure.
You will most often notice a padlock, green or otherwise on ecommerce websites, again to indicate that the website offers a secure connection; obviously very important if you are about to put your personal or financial details into it.
Google made its latest major algorithm change on April 21st this year and will now be using mobile friendliness to rank websites shown in searches on mobile devices.
Although we have been advising our clients on this subject for a while now this is the first time that it has been officially imposed by Google and can really make a difference to your Google ranking. For some companies, this big change has seen a fall in search engine driven traffic to their website and ultimately their online enquiries.
This shift has cemented what we have always advised our clients about – when you have a website, it is mandatory to keep up with the latest technology and trends to make sure your online activities don’t affect your business adversely. Quite to the contrary, this major change in Google policy of displaying websites presents an opportunity to businesses that are willing to grasp it properly and use it to their advantage – getting more traffic from their mobile device friendly website.