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Want to improve your exporting?

Internet exporting servicesExporting? The World is changing.

So, you have a nice product or service that you think the rest of the world would want to buy? You may even be exporting right now, but could you do better?

Well the time has come to tell you about a new service that Clickingmad has launched;

Targeted Internet Exporting

This service involves;

  • Research
  • Implementation
  • Promotion
  • Monitoring

Using skills honed over 17 years of trading Clickingmad can provide you with a new and exciting way to reach your next customer – anywhere on the planet (just about)

We assume that anyone who wants to trade with the UK speaks English or wants to trade in English.

That’s not the case.

If you live in a country that natively speaks another language you probably do not speak English when you go home at night or even in the Office. Why do we think that it is OK to force other nations to use our language when dealing with us?

Frankly it’s just rude. And it’s about time we stopped doing it. (In my opinion).

Most websites that are designed and built in the UK are in English. English is the third most common primary language in the world (behind Mandarin Chinese and Spanish).

Guess what, in Spain and South America, they speak forms of Spanish. In China, they speak several forms of Mandarin. In European countries they speak their own language. Surely we need to wake up and realise that as the global world is shifting politically and economically, we need to reach our markets in a much more savvy way and not just assume that the use of English is enough.

exporting servicesSpeak the right “Lingo”.

In businesses across the planet they speak their own language. Pretty obvious, right?

So why do we insist that they not only understand but are comfortable in doing business in our language?

Using the Internet we now offer a range of services that include researching your target customer – in the prospective country.

We then learn how they do business there, together with usual established methods, such as embassies, trade missions, agents and exporting services. But again delving deeper into how business is done by looking at Internet trends and usage.

The next step is to create a website that is not only in the correct language – and I don’t mean Google translate – and using terminology that is used in everyday business practices locally.

This is then hosted WITHIN THAT COUNTRY, why? Because Google knows where your website is located and as it uses location more and more as a major ranking factor it will know where your website is and provide it as a result for a relevant search, if it’s hosted in the right country, and not just any old hosting.

As Google experts and Google partners we know how it works and can make it work for you.

All you have to do is to communicate your offer in the correct way and deal with your enquiries. Simple right? So simple that it is beyond me that it has taken so long for the obvious to make sense.

Let’s not forget that pretty soon everything we have become used to in Exporting may well change.

So, if you want to export your products and services in a more targeted, connected and probably cheaper way, start thinking about how to remove the unseen barriers to trade and talk to Clickingmad about our special Targeted Internet Exporting service.

It’s the future, and it’s happening right now.

Has your email address been sold?

has your email address been sold?You will be aware of the data losses by big companies over recent years such as T Mobile, Sony Playstation, Morrisons supermarket, Mumsnet, Talk Talk and many others.

As we get more “connected” and use our data more widely to make things easier to buy, to be “remembered” by our suppliers, personal or business, then we expose ourselves to losing control over some of our personal data.

Our email addresses are mainly “harvested” to go into spam activity. Spam has been decreasing in recent years yet it is unfortunate to still note that spam accounts for some 50% of all email received every day.

In this article I wanted to to give you a useful tool to assess if your email address has been sold in the past few years and from which data loss it may have come from.

I’ve tried it and wasn’t surprised to learn that my email address had been sold several times. My email address has been available in the public domain for many years so this came as no surprise.

However, if you are concerned that someone may have more info on your than you are comfortable, this website can help you identify which services that may have “lost” your data. If you find a hit on your details then at least you can ensure that your password is up to date.

Take a look at https://haveibeenpwned.com/ (as always, we cannot be held responsible for any external websites).

Perhaps you should let your friends and colleagues know about this? And don’t forget to check your personal email addresses as well as work ones.

Can’t vote in Euro In/Out referendum!

Euro Referendum Register to VoteI have been ‘banging on’ about the quality of hosting for years now. When I come across a story that highlights this matter I can’t help but mention it.

Apparently, the servers that run the voter registration system on the Government’s own servers crashed last night; within 2 hours of the deadline to register.

The government has taken the rather unusual step of extending the deadline to vote, getting very close the deadline to do so to allow local authorities to check the applications in a bid to stop vote rigging etc. I’m not sure that has ever happened before, let us hope that the younger target voters respond accordingly.

Back to the main point. If your website crashes due to server load or “spikes” in traffic numbers then your website disappears. If you sell online or have messaging that is visitor critical then this has to be a very bad thing.

If your website shares a server with other high hitting websites, then you could be at the mercy of the traffic loads on those other websites, as it will be the whole server, including your website, that goes offline while the server struggles to deal with simultaneous connections.

Database driven websites can generally handle thousands of users interacting with a website at one time but, as has been proven in this instance, your server is only as good as its software, capacity, setup and fail over protection.

Your hosting provider should be able to give you a stable platform that can take various actions to reduce the likelihood of downtime. These actions include for example, load balancing. When a website is hit hard by numbers, it can siphon off some of them to a duplicate copy sitting on another separate server, or multiple ones if required.

It can also be made to “slow” the connection numbers by “throttling” the traffic and visitors will notice a slow down but it will still eventually work without falling over and needing human intervention.

In reality, most business websites will not have these issues, unless your website is a high hitting ecommerce platform. So you don’t need to unduly worry.

My main worry is that with websites becoming more complex, with multiple levels of software running at once, and imagery and multi media now being the norm, the problem will only get worse as the load put on servers is, in general, increasing.

The question is: Can your business cope with your website being offline? If it can’t then you need to investigate proper commercial hosting solutions from someone like our preferred supplier, Rackspace.

We pay a lot of money per month for our four dedicated servers. I do this not because I like paying a lot of money, but to ensure that I can sleep at night knowing our hosting is robust, stable and has superb support available should there be any problems.

Worth looking at yours maybe?