Clickingmad News

Google has started the cull… Are you in danger?

Google made its latest major algorithm change on April 21st this year and will now be using mobile friendliness to rank websites shown in searches on mobile devices.

Although we have been advising our clients on this subject for a while now this is the first time that it has been officially imposed by Google and can really make a difference to your Google ranking. For some companies, this big change has seen a fall in search engine driven traffic to their website and ultimately their online enquiries.

This shift has cemented what we have always advised our clients about – when you have a website, it is mandatory to keep up with the latest technology and trends to make sure your online activities don’t affect your business adversely.  Quite to the contrary, this major change in Google policy of displaying websites presents an opportunity to businesses that are willing to grasp it properly and use it to their advantage – getting more traffic from their mobile device friendly website.

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Clickingmad News

Is your website mobile friendly? The clock is ticking…

Don’t have a mobile friendly website?

Your website is at risk of not being found in Google’s search results on mobile devices. As of April 21st, Google is implementing some new algorithms which will expand their use of “mobile-friendliness” as a ranking signal when searching on a mobile device. This change means that websites that are not mobile friendly will not appear high in the Google search results page when a user is searching on their mobile phone or tablet.

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