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Google has started the cull… Are you in danger?

Google made its latest major algorithm change on April 21st this year and will now be using mobile friendliness to rank websites shown in searches on mobile devices.

Although we have been advising our clients on this subject for a while now this is the first time that it has been officially imposed by Google and can really make a difference to your Google ranking. For some companies, this big change has seen a fall in search engine driven traffic to their website and ultimately their online enquiries.

This shift has cemented what we have always advised our clients about – when you have a website, it is mandatory to keep up with the latest technology and trends to make sure your online activities don’t affect your business adversely.  Quite to the contrary, this major change in Google policy of displaying websites presents an opportunity to businesses that are willing to grasp it properly and use it to their advantage – getting more traffic from their mobile device friendly website.

HOWEVER, not all is lost, majority of existing websites can be made responsive without having to have a whole new website developed at a huge cost.

It is simple to check how ‘mobile friendly’ your website is by just using this link; https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly

If you find that your website does not pass the test, why not give us a call on 01746 769612 to speak to one of our friendly team and find out how we can help.

Is your website mobile friendly? The clock is ticking…

Responsive web design

Don’t have a mobile friendly website?

Your website is at risk of not being found in Google’s search results on mobile devices. As of April 21st, Google is implementing some new algorithms which will expand their use of “mobile-friendliness” as a ranking signal when searching on a mobile device. This change means that websites that are not mobile friendly will not appear high in the Google search results page when a user is searching on their mobile phone or tablet.

Due to the ever increasing use of mobile devices, it is essential for the performance of your website that it is mobile friendly and is something that should be seriously considered.

We can help you to meet the mobile-friendliness standards by building you a fully responsive template for your website, which will tick all of the boxes for Google, and therefore strengthen your search results rankings.

You can check to see whether your website is mobile friendly by entering your website address into this link: https://www.google.co.uk/webmasters/tools/mobile-friendly

Our brilliant technical team are experienced in the art of making websites mobile friendly, so if your website does not meet the requirements, do not hesitate to contact us on 01746 769612.

So what are you waiting for? The clock is ticking!