I have been saying this for some time now, ever since the first tablet had been introduced to the consumer market years ago. The world has gone mobile on all fronts: work, home, society. Our clients often ask me if this latest ‘trend’ is here to stay and whether they should have a mobile website or a responsive website design-wise, developed. My response is always the same:” YES and while you are still thinking about it, you are already missing out on a large number of mobile device users who could be viewing your website as we speak.”
It is simply our way of life these days, whether we like it or not. Personal preferences should not get in the way of business needs and strategy. The mobile devices have irrevocably changed the way businesses interact with one another as well as their customers and suppliers.
As predicted, the sale of mobile devices, mobile phones, tablets or readers and even web watches, is booming and growing while traditional PCs are becoming the “thing” for the office and generally speaking work.
For some time now I have been drawing attention to the use of mobile devices and their ever increasing market share when it comes to web browsing and business to be had from it. While having a professional website is a must for any solid marketing strategy, mobile websites have become the latest necessity to capture also the mobile device users’ market.
Mobile devices are used for almost everything these days: buying online, reading news, checking emails and social networking sites, small group presentations etc. However, mobile websites are very different from traditional websites and have to be designed and programmed purely with mobile devices in mind. Poorly designed and developed mobile websites can actually be counterproductive in terms of business.
Just how many customers are you missing out on by NOT having a mobile version of your website? Something to consider in your next year’s marketing budget, I guess.