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How to “BUY” a website – free guide.

buying a company website a free guideWould you like free and unbiased advice on how to actually BUY a website? from someone who sells them?

I recently wrote a document aimed at IOD (Institute of Directors) of which I am a member, that goes into detail about how to do this. A step by step guide on ensuring you get the best website for your business, irrespective of what you do.

Sound a silly idea?

I have over 23 years experience in advising clients companies on what sort of website they need, want or will need in the future. Let’s face it, buying a corporate website is often a traumatic experience for the buyer. The task is often given to a “young” web savvy person, the in house IT folks, or businesses sometimes use an outside contractor to do the work for them.

However the person that SHOULD be involved is often not. A Director or Owner.

Most Directors feel they do not either have the time, or more often the willingness to get involved with such a purchase. If I can put it like this: If you were to buy a, lets say; vehicle, some machinery, a new factory or Office for your company you, as a Director would definitely be involved.


Because you know about those subjects and therefore feel comfortable when buying them. But how comfortable do you feel when thinking about your company’s website?

The document I have written gives you simple pointers, and is un-biased, i.e. it doesn’t sell Clickingmad. It just provides advice on what to do, when to do it and what I think are some good rational reasons why Directors should get involved in purchasing something that not only represents their company, but also can be a major factor in the marketing, client communications and indeed potential success of your own business.

I paste an extract here:

“Decide what the purpose of the website is. Many websites have been created without a good reason for their existence. Look at the following list and tick off those points that you want your website to achieve. I want my website to:
  • Be a good advertisement for my company
  • Sell my products and/or services online
  • Encourage enquiries in to my company for what we do
  • Act as a brochure or reference to assist my existing sales operation
  • Tell customers when we are open and closed
  • Show our customers where we are
  • Give our customer examples of what we do
  • Explain we are very good at making/providing/supporting what we sell
  • Explain how our customers can contact us in various ways
  • Give the website visitor a good idea of what makes us special and why they should buy from us
  • Tell visitors about the history of our company
  • Tell visitors about the staff in my business
  • We want visitors to see images & videos about my company’s products and services
  • I want visitors to download documents about my company, or my products and services
  • We want my customer to connect with us using social media
The above list is not exhaustive, but should be a good starting point. TIP: Give this table to your staff and see what they think.

I will be posting more excerpts of the contents over the coming weeks. If you would like your own copy of this free and unbiased document then email me at shaun@clickingmad.com and I will send it to you. No strings and no spam.

Online High Fashion for the Summer

How do you make a beautiful website functional?

layoutHow do you make a beautiful website functional? Here we present Grace and Glory; a new fashion boutique in Tettenhall on the outskirts of Wolverhampton.

This new shop is brimming with style and poise. We think the new website design reflects the aesthetic nature of the shop and its market segment. Surely if you want to look outstanding this summer, then darling, get yourself down to Grace and Glory or of course buy online at www.grace-and-glory.co.uk.

Education training from Learning Cultures

Educational change management and training by Learning Cultures

Learning Cultures are specialist change consultants in Education.
Learning Cultures are specialist change consultants in Education.

A new website has been created for our new client Learning Cultures. This specialist training provider aims their bespoke training courses at education establishments including Schools, Colleges and Universities. Their aims are to help these establishments handle change and implement it in positive ways. As their website says; “Our products and services are designed to help an organisation plan their strategy for change, develop and communicate action plans to embed that change.

“We offer a range of training and development services to support schools, colleges and other educational organisations develop people to deliver excellence and improvement in teaching and learning. You may want a package that embeds SCOPE across the whole organisation or you may want to use individual parts of the programme to improve practice or communication or to develop middle managers in effective coaching techniques so that they can embed a strategy for change using many of our techniques and processes.”

For more information on these courses, please visit www.learningcultures.co.uk