Clickingmad News

Does imagery used in marketing really matter?

I’m a rugby fan. There I’ve said it. Not football: Rugby.

My sons played football and I’ve been known to kick a round shaped thing around myself in earlier times. The image above is, of course, of some famous faces of the current Welsh international rugby team. In mitigation for aficionados of the English game; I grew up on the borders of Wales and had a Welsh rugby coach so you can forgive me for not using the boys in white. Actually it’s even more complicated than that as I am half Irish so depending on who is playing who, I will support a wide range of coloured jerseys.

I work in marketing; marketing using the Internet. My agency designs and builds websites for businesses. All sorts and sizes of businesses. Very often we are asked to provide images for websites that try to convey a sentiment, a mood, a feeling around the message that the page or the content dictates. You know the usual thing, bright white teeth – perfect complexions – or abstract meaningless shots of “something”.

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Clickingmad News

Why image sizes on a website are important..

Images on websites can make them load slower. Hurting your rankings on Google and ruining the user experiences.

We have all come across websites that seem to take ages to load, particularly ecommerce websites. It may be frustrating for humans to wait for website pages to load, but what if your website is penalised by Google for being slow?

Google has made it plain that it expects website owners and developers to ensure that their code and design load quickly. I believe it acts against websites that are slow to load by dropping them down the rankings of search results. So if there is even a chance of that happening isn’t it about time you looked at one of the main culprits of slow loading websites? Images… Here is a little test:

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Clickingmad News

Some Stunning Drone Pictures from 2014

2014 has been the year of the drone; with these fun gadgets becoming cheaper and more accessible to the general public. Everyone has probably seen a YouTube video of drones flying around London or scaling the outside of the Blackpool tower.

 

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Clickingmad News

Great photographic iPad app.. Get it!

I have come across a great iPad application. It’s called guardian eyewitness. It’s free and has some stunning shots.

How about a little caption competition just for fun…

Send me your suggestion in a comment.

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