I was recently asked to give a presentation at the BPA conference in Scarborough. For those who don’t know the BPA is the British Ports Association and is a collective of businesses all of whom run our Ports in the UK.
My Topic was loosely “Websites for Ports” but I mainly focused on two key areas; Usability and Visitor tracking.
I firstly gave some critique on two of the delegates websites who were kind enough (or foolish enough) to put their website forward for a little eyeball by me. I was rather clever in being able to show the assembled audience of some 150 delegates both the “old” and the “new” versions of each of my victims websites. And fortunately the audience agreed that the changes that happened to the websites had been positive in both instances on re design.
The tool that I used to find the older versions of the websites is called Way Back Machine -which essentially an archive of a lot of websites since about 1990. Take a look at your old website and see how things have changed. Link: http://www.waybackmachine.com (by the way it doesn’t work very well if a site was run on a database)
Using Google Analytics I showed the audience how to track their website visitors and what to look for in spotting trends, both good and bad.
I then showed some demographics of their website visitors. Where they came from what words they used in Search Engines and spotted some trends.
All in all I think the audience received my”wisdom” pretty well and I hope that they found the talk interesting at least.
Incidentally if you ever get to visit Scarborough, check out the Castle on the top of the hill, you can’t miss it and the views are stunning!