SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”. Clearly being near the top is important.
SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.
SEO is relevant and achievable, but it is not easy.
How to write Rich Content for website success #2
Continued from previous post www.clickingmad.com/blog/how to write rich content for Google.
If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.
I have this from google themselves:
Basic principles of Content Writing
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Clients often ask us about paid for search engine marketing (SEM) versus organic search results. The two are very different methods for bringing traffic to your website.
Firstly with paid, you can choose platforms like Google Adwords or Bing Ads. Organic, sometimes called “natural” listings come from the content of your website (and structure etc) being picked up by the respective search engine and then listed underneath their advertising areas.
At Clickingmad we have over 16 years experience in dealing with both types of Search Engine Optimisation.
You may notice at the top of this page that the name of the website has been highlighted in a green box.
This box, and the fact that it is green, indicates that we have installed an “SSL” into our website. SSL stands for Secure Socket Layer. This means that the connection between your computer and our website is encrypted and secure.
You will most often notice a padlock, green or otherwise on ecommerce websites, again to indicate that the website offers a secure connection; obviously very important if you are about to put your personal or financial details into it.
Images on websites can make them load slower. Hurting your rankings on Google and ruining the user experiences.
We have all come across websites that seem to take ages to load, particularly ecommerce websites. It may be frustrating for humans to wait for website pages to load, but what if your website is penalised by Google for being slow?
Google has made it plain that it expects website owners and developers to ensure that their code and design load quickly. I believe it acts against websites that are slow to load by dropping them down the rankings of search results. So if there is even a chance of that happening isn’t it about time you looked at one of the main culprits of slow loading websites? Images… Here is a little test: