Clickingmad News

Why image sizes on a website are important..

Images on websites can make them load slower. Hurting your rankings on Google and ruining the user experiences.

We have all come across websites that seem to take ages to load, particularly ecommerce websites. It may be frustrating for humans to wait for website pages to load, but what if your website is penalised by Google for being slow?

Google has made it plain that it expects website owners and developers to ensure that their code and design load quickly. I believe it acts against websites that are slow to load by dropping them down the rankings of search results. So if there is even a chance of that happening isn’t it about time you looked at one of the main culprits of slow loading websites? Images… Here is a little test:

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Clickingmad News

Bing and Yahoo Alliance

Bing has announced this week that it has officially renewed its search alliance with Yahoo. Their aim is to improve their search experience and increase the value for advertisers.

It remains to be seen whether this alliance sees a change in how businesses advertise online.  Also, this could be a perfect opportunity for more businesses to start advertising online using different media and tools to expand on their existing client base.

Is this a proper challenge to Googles dominance?

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Clickingmad News

Is there a new Search Engine on the block?

Although as Google professionals we work closely with the search engine behemoth, I do like a diverse spectrum of services offered on the market within all industries and the same goes for online search services.  This notion came to mind when I have come across an article highlighting the fact that a new search engine, SciNet, has been developed in Finland which promises to work in a radically different way from the way Google does. The guys behind the new search engine even claim it will outperform Google.  Power to their elbow, I say.   However, only time will show if the claims are legitimate,  as having a great product is one thing but launching it, marketing it and supporting it, is quite a task especially against such an opponent as Google.

So will this new search engine SciNet, or any other for that matter, give Google a run for their money?  With a large corporation such as Google a certain degree of complacency may occur if it hasn’t already, when it comes to their services, products and especially support. Let’s watch this space.

http://www.sciencedaily.com/releases/2015/01/150127110948.htm 

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Clickingmad News

Some Google Adwords Myths.

I note some useful information released today by Google they wanted to put matters straight. I thought you might find it interesting.

“There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer.

Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google’s free search results.

Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google’s free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.

Myth # 2: Google AdWords has declined my credit card.

Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor.

If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
Missing or invalid credit card number or security code
Missing or invalid expiration date
Missing or invalid billing address and/or telephone number
Once you’ve gotten that squared away, make sure that there aren’t any problems with your card itself. Be on the lookout for issues with your:
Credit limit
Maximum amount per debit
Number of possible debits within a certain period
If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits.

Myth # 3: Your conversion rate can impact your quality score

Fact: The conversion rate of your ads does not affect your quality score. Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates. In reality, this won’t have any effect on their quality score and will simply make it harder to measure the true value of their AdWords investment.

Myth # 4: The AdWords keyword tool suggests keywords to use

Fact: The keyword tool doesn’t make any kind of recommendations about which keywords you should be using. The keyword tool just analyzes related queries that might be of benefit to you and displays them. It’s up to you to decide which keywords you want to include in your account.

You should always assess the tool’s results in the context of your advertising goals. When you do so, the keyword tool can be a helpful way of finding new, meaningful keywords, including potentially profitable ones you aren’t currently using and those that you might have excluded as negative keywords in order to protect your click-through-rate.

Myth # 5: Upper and lower case letters in AdWords keywords matter

Fact: The AdWords system doesn’t distinguish between uppercase and lowercase letters.
“NYC” is the same as “nyc”
“Android Phone” is the same as “android phone”
For the sake of simplicity, we recommend that you enter all of your keywords as lowercase letters.”

This is an excerpt from Google itself who is generally pretty open about the various systems that run it’s operation.

There is more on Google own Adwords blog. Click on this link:

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