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Do you ask for Visitor Feedback about your website?

Mouseflow feedbackWould you answer this Feedback question?

If you could get your website visitors to complete a short survey to give you some feedback about your website, would you want them to?

I think this is an excellent way of getting an important question answered.

After all if a visitor leaves your website without ever interacting with you, what is the value in that?

We work with software that records visitor actions – anonymously.

This system lets you see heat maps that show the level of interest that website visitors have on areas of your pages and your website but also it provides a anonymous video recording of the website visitors activity, specifically their mouse movements and realtime clicks around your website.

Frankly it is pretty odd to watch folks as they physically click around your website.

We are testing a new feature which I think is pretty cool.

Live feedback.

There are lots of settings but I like to use the one that brings up a question when the visitor moves their mouse away from the website page. They may be just about to click ‘back” or even go to another search attempt.

Whatever their reason for potentially leaving, a little pop up that only displays then with a short and simple question is all you need to do.

We are testing this at the moment, on our website and on a number of clients’ websites as well.

It is proving especially useful if you have product information or service information to relay to website visitors.

Not everyone will give you their feedback.

In our world we are often asked our opinion, mostly too often; particularly online. But we fear lots of questions and wasting our time, so we don’t bother completing them. Systems like this should be used sparingly and ask only a few short questions.

The main feedback is to get them to tell you what they were looking for but couldn’t find:

mouseflow feedback questions

The real deal.

The best question is the last question.

mouseflow feed back on your website

If you get that completed, and so far about 40% do complete it, then you have an enquiry. If you deal with their enquiry effectively it may result in a new customer.

Then of course you must say thank you.

mouseflow thank youWould you like Visitor Feedback to know if your website is doing its job?

Every website owner should be asking their website visitors whether they have found the information they were looking for.

If you like the sound of this, get in touch and we can help you enable it on your website.

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A Successful Partnership

Lead-Forensics-Logo-JPEG

There is nothing more satisfying in business than finding something that truly works for you and it is even better when you can then recommend it to other businesses. We started using Lead Forensics back in 2013 to work alongside our sales team.

To put it simply Lead Forensics is a clever little piece of tracking software that allows you to see which companies have been on your website. Very useful indeed!

After seeing successful results for ourselves we thought why not refer this service to our clients. We have since become a Platinum Partner with Lead Forensics and are continuing to shout about it.

Not only have some of our clients benefited from this great service but it is yet another thing we can mention to other businesses we meet and we know it works. It is a product we believe in and can speak about our own success since using it.

To find out more call us on 01746 769612

Improving Web Conversions

Understanding what your web visitor is doing can help in many ways.

Communicate with your buyers to improve your conversion rates.Magnifying-glass

In business we have to communicate all the time, both internally and externally. Your company’s website is your opportunity to communicate your key messages to your next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at your website messaging you might be sending out the wrong message.

I always suggest client have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is are you controlling the information they are learning about you effectively? It will certainly make the difference to whether you get the phone call, email or the order.

Clickingmad does a lot of useability testing – we find out what customers they think about the respective website; how it works, whether the conversion rate can be improved by monitoring – very carefully, what people do on the website. If you know which pages they like and which they don’t you can make progressive changes to your website.

Understanding what your web visitor is doing can help in many ways. This is key information when deciding how to measure the success of your website overall and to help you decide how to improve the results.