Clickingmad News

Why your Bounce rate is important.

We have all seen high bounce rates, particularly since the explosion of the Internet and myriad search engines all straining to give “quality results”. A bounce is (as I am sure you know) a key figure to monitor on your statistics. It’s when a visitor goes to your home page, or any page they may have landed on from elsewhere, and then they click back or off without clicking on any other link on the page. 

Clearly bounces are indicators of problems, those problems could be;

1) A poor search engine result due to bad database construction/programming within the search engine which results in a lack of knowledge of the target websites’ content and therefore relevance to the search.

Continue Reading…