Clickingmad News

Free SEO (Search Engine Optimisation) tips by Clickingmad.

SEO Optimisation tips.
The image above is a fairly rubbish image I agree, but it does show clearly where people eyes are tracked when using a computer screen whilst doing a search on Google. This “heat” map shows where users looked at the page after a search result appeared. You can see the “hot spots”.  Clearly being near the top is important.

SEO can help with your organic listings but Google Adwords advertising is above you, even if you are number 1 in the organic result.

SEO is relevant and achievable, but it is not easy.

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Clickingmad News

Website Design Process

We are often asked how long it takes to create a new website. Recently we created a graphic that gives some details about that process and shows how relatively complex it is. Here is a low quality graphic version. If you want to use it without the watermark then contact us.

More to it than you thought?
If you follow these steps, particularly the most often neglected ones in the lower “globe” then your website should have a good chance of success.

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Clickingmad News

Does imagery used in marketing really matter?

I’m a rugby fan. There I’ve said it. Not football: Rugby.

My sons played football and I’ve been known to kick a round shaped thing around myself in earlier times. The image above is, of course, of some famous faces of the current Welsh international rugby team. In mitigation for aficionados of the English game; I grew up on the borders of Wales and had a Welsh rugby coach so you can forgive me for not using the boys in white. Actually it’s even more complicated than that as I am half Irish so depending on who is playing who, I will support a wide range of coloured jerseys.

I work in marketing; marketing using the Internet. My agency designs and builds websites for businesses. All sorts and sizes of businesses. Very often we are asked to provide images for websites that try to convey a sentiment, a mood, a feeling around the message that the page or the content dictates. You know the usual thing, bright white teeth – perfect complexions – or abstract meaningless shots of “something”.

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Clickingmad News

Improving Web Conversions

Communicate with your buyers to improve your conversion rates.

In business we have to communicate all the time, both internally and externally. Your company’s website is your opportunity to communicate your key messages to your next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at your website messaging you might be sending out the wrong message.

I always suggest client have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is are you controlling the information they are learning about you effectively? It will certainly make the difference to whether you get the phone call, email or the order.

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Clickingmad News

Writing quality content for your website for Search Engine (& Visitor) Success.

Writing quality content for your website for Search Engine Success. By Clickingmad. Website designers and promotion experts.

If you are interested in the performance of your business website you will have heard many times that the “quality” of the content is of paramount importance. Certianly Google has been saying this for many years. I also think its good practice to read your own content and be very harsh on yourself and ask; “Does this page really provide the information in the best way for the visitor”?

I want to explore this further and provide some tips on writing good copy for Search

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Clickingmad News

Why your Bounce rate is important.

We have all seen high bounce rates, particularly since the explosion of the Internet and myriad search engines all straining to give “quality results”. A bounce is (as I am sure you know) a key figure to monitor on your statistics. It’s when a visitor goes to your home page, or any page they may have landed on from elsewhere, and then they click back or off without clicking on any other link on the page. 

Clearly bounces are indicators of problems, those problems could be;

1) A poor search engine result due to bad database construction/programming within the search engine which results in a lack of knowledge of the target websites’ content and therefore relevance to the search.

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