Clickingmad News

Does imagery used in marketing really matter?

I’m a rugby fan. There I’ve said it. Not football: Rugby.

My sons played football and I’ve been known to kick a round shaped thing around myself in earlier times. The image above is, of course, of some famous faces of the current Welsh international rugby team. In mitigation for aficionados of the English game; I grew up on the borders of Wales and had a Welsh rugby coach so you can forgive me for not using the boys in white. Actually it’s even more complicated than that as I am half Irish so depending on who is playing who, I will support a wide range of coloured jerseys.

I work in marketing; marketing using the Internet. My agency designs and builds websites for businesses. All sorts and sizes of businesses. Very often we are asked to provide images for websites that try to convey a sentiment, a mood, a feeling around the message that the page or the content dictates. You know the usual thing, bright white teeth – perfect complexions – or abstract meaningless shots of “something”.

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Clickingmad News

Electricity Brokers, Central Power, Launch New Website and Support Shropshire Wildlife Trust


Energy Consultants and Brokers, Central Power (Bnorth) Ltd, have launched their brand new website, to show businesses how their services could help them to save money on many of their energy bills. The professional-looking website has been both designed and built by well established website design agency: Clickingmad Ltd, based in Shropshire through their Giving Websites project.

Central Power (Bnorth) Ltd are independent electricity consultants and brokers based in Shropshire, allowing them to give impartial advice to their customers. They can provide advice on electricity and gas and have recently started working with renewable energy such as Solar and Biomass with great success. They are part of Giving Websites, allowing them to support their local charity Shropshire Wildlife Trust as well as having a new fully functional website.

Shropshire Wildlife Trust, part of the Wildlife Trusts Group of charities, looks after 38 nature reserves, campaigns for wildlife and the environment, inspires young and old to enjoy nature and involves volunteers in all its work.

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Clickingmad News

Website Design in the West Midlands

Clickingmad provides website design in the West Midlands, or does it?

Website design in the West Midlands has changed in the 11 years Clickingmad has been designing and building websites in Shropshire. In 2000 website design was provided by a few companies in London, Birmingham and other major conurbations but the bandwagon had yet to form.

Universities had yet to provide adequate training on the subject as most of it was yet to be written down in an educational format. There were though some printers and print designers who thought the transition into web provision would be easy. I think it’s safe to say they had a rude awakening.

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