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Does imagery used in marketing really matter?

website images convey messgagesI’m a rugby fan. There I’ve said it. Not football: Rugby.

My sons played football and I’ve been known to kick a round shaped thing around myself in earlier times. The image above is, of course, of some famous faces of the current Welsh international rugby team. In mitigation for aficionados of the English game; I grew up on the borders of Wales and had a Welsh rugby coach so you can forgive me for not using the boys in white. Actually it’s even more complicated than that as I am half Irish so depending on who is playing who, I will support a wide range of coloured jerseys.

I work in marketing; marketing using the Internet. My agency designs and builds websites for businesses. All sorts and sizes of businesses. Very often we are asked to provide images for websites that try to convey a sentiment, a mood, a feeling around the message that the page or the content dictates. You know the usual thing, bright white teeth – perfect complexions – or abstract meaningless shots of “something”.

Maybe it’s my age that is making me become very cynical about “stock” imagery. For years we have used the usual suspects – Istock, Fotolia, even Getty when the budget allows. Recently we redesigned our own website and I wanted to do something a bit different and not use the standard and often over-used images that are chosen by lazy marketeers. I thought; “how about using famous people to catch the eye of the web visitor?”

So I did some research as I already knew the sort of thing I wanted to say, which was along the lines of “picking the right team” having “great backup and support” and, well you can see what I was thinking. I was trying to convey that my team are brilliant at looking after the client AFTER the website has been completed and that the support they provide is honestly valued by our clients.

After several hours of pondering and searching for images I thought I would look at buying (and you must always buy – or photograph yourself – images to avoid breaking copyright. Who wants to end up with a bill for using someone else’s image from Google and the like?) an image that would have some impact. So I searched..

As a rugby ex-player and advocate for the finest points of the beloved game I ended up trying to get images of a try, scrums, line outs, tackles. The best imagery was taken by professionals at big matches, but could I get hold of them, legally? Nope.

I wasn’t going to give up. My business website is important. After all, it is what we do so I have to really care about the messaging that I want to convey.

After numerous emails to photographers and even photo agencies and the copyright owners themselves I was very lucky to be allowed to buy the rights to use this image, along with others.

My questions to you are these:

What does the image above say to you? If you had to write a strap line or two to reinforce your message what would you put on it?

If you come up with something that gets the message of “support” or “team” that inspires me, I will use it – and credit you if you like.

There’s your challenge, over to you, give it a go if you have a minute to spare. Email me at shaun@clickingmad.com.

Joinery Specialists, Severn Oak Joinery Ltd, support The Peter Pan Nursery

Severn Oak Joinery Ltd, Peter Pan Nursery
Helen Bickley; Fundraiser at The Peter Pan Nursery and Dan Crane; Sales Coordinator at Severn Oak Joinery Ltd.

Joinery Specialists, Severn Oak Joinery Ltd a sister company of Severn Oak Timber Frames Ltd, have announced their long term support of The Peter Pan Nursery through their new website. Severn Oak Joinery launched the website to showcase their range of bespoke joinery services, including windows and doors. The professional-looking website has been both designed and built by well established website design agency: Clickingmad Ltd, based in Shropshire.

Through Clickingmad’s latest project, Giving Websites, Severn Oak Joinery has had a brand new website designed and built and chose a local charity to donate to every month. Their new website proudly displays the Peter Pan Nursery logo to show their ongoing relationship with this charity who provide support and care for children with a wide range of disabilities.

Dan Crane, Sales Coordinator at Severn Oak Joinery and Severn Oak Timber Frames comments; ‘This is our second website with Clickingmad and when they told us about the Giving Websites project it seemed like an innovative idea. It is great that we are able to support a local charity through the website and are proud to display their logo to show that we are a corporate supporter of such a worthy cause.’

Helen Bickley, Fundraiser for The Peter Pan Nursery said; ‘We are delighted to have Severn Oak Joinery supporting us every month. We have had the chance to meet them and show them how their donations are being used. We think the Giving Websites scheme is great and having businesses to support us on a regular basis means we can build working relationships with them.’

The Giving Websites scheme is aimed to encourage businesses to regularly support their local charities and to fulfil their own Corporate Social Responsibility. Lots of companies like Severn Oak Joinery have signed up to the scheme and charities across the West Midlands are seeing the benefits of finding new regular corporate supporters.

Severn Oak Joinery’s website can be seen on www.severnoakjoinery.co.uk
Peter Pan’s Nursery website can be seen on www.thepeterpannursery.com
Giving Websites’ website can be seen on www.givingwebsites.co.uk

Electricity Brokers, Central Power, Launch New Website and Support Shropshire Wildlife Trust

logo with dark backgournd

Energy Consultants and Brokers, Central Power (Bnorth) Ltd, have launched their brand new website, to show businesses how their services could help them to save money on many of their energy bills. The professional-looking website has been both designed and built by well established website design agency: Clickingmad Ltd, based in Shropshire through their Giving Websites project.

Central Power (Bnorth) Ltd are independent electricity consultants and brokers based in Shropshire, allowing them to give impartial advice to their customers. They can provide advice on electricity and gas and have recently started working with renewable energy such as Solar and Biomass with great success. They are part of Giving Websites, allowing them to support their local charity Shropshire Wildlife Trust as well as having a new fully functional website.

Shropshire Wildlife Trust, part of the Wildlife Trusts Group of charities, looks after 38 nature reserves, campaigns for wildlife and the environment, inspires young and old to enjoy nature and involves volunteers in all its work.

Geoffrey Davies, Managing Director at Central Power (Bnorth) Ltd comments ‘We are very pleased with our new website, and the fact that we can support a local charity at the same time is a bonus and it is at no extra cost to us. We would strongly recommend other businesses joining the Giving Websites project and seeing the benefits.’


John Hughes, Development Manager of Shropshire Wildlife Trust said ‘Having the support of Central Power every month is very important to us and being a local business we are able to build a close relationship with them.’



The launch of the new website is set to showcase their wide range of services, and to reach businesses who may want to reduce their utility bills. The site also allows customers to reduce their domestic billing, along with finding out about possibilities for renewable energy. The Shropshire Wildlife Trust logo is proudly displayed on the site to show that Central Power’s Corporate Social Responsibility is being fulfilled every month.

Their new website can be seen on www.electricity-broker.co.uk
More info on Giving Websites can be seen on www.givingwebsites.co.uk
Shropshire Wildlife Trust can be found on www.shropshirewildlifetrust.org.uk