If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.
I have this from google themselves:
Basic principles of Content Writing
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Would you like free and unbiased advice on how to actually BUY a website? from someone who sells them?
I recently wrote a document aimed at IOD (Institute of Directors) of which I am a member, that goes into detail about how to do this. A step by step guide on ensuring you get the best website for your business, irrespective of what you do.
Sound a silly idea?
I’m a rugby fan. There I’ve said it. Not football: Rugby.
My sons played football and I’ve been known to kick a round shaped thing around myself in earlier times. The image above is, of course, of some famous faces of the current Welsh international rugby team. In mitigation for aficionados of the English game; I grew up on the borders of Wales and had a Welsh rugby coach so you can forgive me for not using the boys in white. Actually it’s even more complicated than that as I am half Irish so depending on who is playing who, I will support a wide range of coloured jerseys.
I work in marketing; marketing using the Internet. My agency designs and builds websites for businesses. All sorts and sizes of businesses. Very often we are asked to provide images for websites that try to convey a sentiment, a mood, a feeling around the message that the page or the content dictates. You know the usual thing, bright white teeth – perfect complexions – or abstract meaningless shots of “something”.
You may notice at the top of this page that the name of the website has been highlighted in a green box.
This box, and the fact that it is green, indicates that we have installed an “SSL” into our website. SSL stands for Secure Socket Layer. This means that the connection between your computer and our website is encrypted and secure.
You will most often notice a padlock, green or otherwise on ecommerce websites, again to indicate that the website offers a secure connection; obviously very important if you are about to put your personal or financial details into it.
Training Provider, Premier Training Services, have become part of Giving Websites, a project which helps businesses to fulfill their Corporate Social Responsibility on a monthly basis. Giving Websites provides companies with a brand new professional website with the option to then regularly donate to a local charity at the same time.
Premier Training Services have chosen The Haven Wolverhampton as their chosen charity and their long term relationship is proudly displayed on their website. The Haven is a small charity which focusses on practical and emotional support services to women and children who are affected by domestic abuse and homelessness.
Lesley Waller, Director at Premier Training Services comments ‘We thought Giving Websites was a fantastic idea. It is a service that we would have purchased anyway for our business but the fact that we can support such a local worthy cause at the same time is brilliant. It was also great to be able to visit The Haven, meet the team there and see how our donations could be spent.’
Jade Secker, Community Fundraising Officer of The Haven Wolverhampton said ‘We are really pleased to be part of the Giving Websites project. We want to gain more corporate supporters and this is a great service to be able to tell people about. We are very thankful to Premier Training Services for their kind donations and hope to be able to have a long term relationship with them.’
Search Engine Optimisation is dead.
Well the term is. Search Engine Marketing is a much better term.
Search Engine Optimisation is about the technical aspects of a website. It’s down to the developers to ensure the website is built correctly. That’s what clients should expect, it’s a given, right?
Not every time it seems. We STILL come across website builts that are not SEO friendly. Hard to believe since our profession has now “come of age” as it were.