Google made its latest major algorithm change on April 21st this year and will now be using mobile friendliness to rank websites shown in searches on mobile devices.
Although we have been advising our clients on this subject for a while now this is the first time that it has been officially imposed by Google and can really make a difference to your Google ranking. For some companies, this big change has seen a fall in search engine driven traffic to their website and ultimately their online enquiries.
This shift has cemented what we have always advised our clients about – when you have a website, it is mandatory to keep up with the latest technology and trends to make sure your online activities don’t affect your business adversely. Quite to the contrary, this major change in Google policy of displaying websites presents an opportunity to businesses that are willing to grasp it properly and use it to their advantage – getting more traffic from their mobile device friendly website.
HOWEVER, not all is lost, majority of existing websites can be made responsive without having to have a whole new website developed at a huge cost.
J Kelsall Builders Merchants, have launched their brand new website this month showcasing their wide range of building supplies. The website also features kitchens and bathrooms which they can design and supply to customers. The professional looking website has been both designed and built by well established website design agency: Clickingmad Ltd, based in Shropshire.
J Kelsall Builders Merchants, founded in the 1950’s, is an independent, family-run business, based in the West Midlands. Their website displays some of their product ranges including timber, sheet materials, aggregates, plumbing supplies and many more categories which can be seen at their onsite trade counter. Their smallest member of staff Trevor, the Border terrier is the author of Trevor’s Blog featured on the website to keep visitors up to date with all the latest news.
Ivet King, Sales Manager at Clickingmad comments ‘This was a very exciting website to work on and the high quality images throughout the website make it look very professional. We loved meeting little Trevor when we went out to visit Kelsalls and his blog reflects the personal and friendly nature of the company.’
Andy Hartshorn, Managing Director of J Kelsall Builders Merchants said ‘Clickingmad have produced a fantastic website for us and their management of the project was second to none. We are very pleased with how the website has turned out and Clickingmad have guided us through the whole process. We will continue to work alongside them on our website to ensure it works as best it can.’
The launch of the new website is set to display their extensive range of products and allow customers to browse online. Its responsive design means it can be accessible to customers who are also on the move and can be easily navigated on a mobile device.
Coach Tour Operator, Group Travel Ltd, have recently launched their brand new website, to inform customers of their extensive range of coach trips throughout the UK and Europe. The professional-looking website has been both designed and built by well-established website design agency; Clickingmad Ltd, based in Shropshire.
Group Travel Ltd have over 30 years of experience in organising exciting coach holidays for a variety of holiday makers and can also arrange “tailor made” Group Holidays for any number of passengers ranging from 15 to 200+ for any duration and to most destinations within the UK and Europe.
Ivet King, Sales Manager at Clickingmad comments ‘Our team at Clickingmad has really enjoyed working on this project and we are very pleased with the result. The overall look of the website is modern; the large attractive images make it stand out and the added functionality of being able to book a tour online has made the website more user friendly.’
Jeremy Cook, Sales Director of Group Travel said ‘This is our second website from Clickingmad and we are extremely happy with our new website. Their team were very helpful and always coming up with new solutions to make our website the best it can be. We have had Flipbooks created allowing our customers to see our brochures online and we will be continuing to have these made by Clickingmad as we release new brochures.’
The launch of the new website is set to showcase their abundance of exciting destinations,London Theatre Breaks and Day Tours to choose from and allows customers to view and enquire about their tours online. The professional design allows the website to be easily navigated, with information available about their latest news, upcoming tours and testimonials from their numerous happy customers.