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How to write “rich content” for Google success

If you are interested in the “performance” of your business website you will have heard many times that the “quality” of the content is of paramount importance.

I have this from google themselves:
Basic principles of Content Writing

Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee.
Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

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