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Bing and Yahoo Alliance

Bing has announced this week that it has officially renewed its search alliance with Yahoo. Their aim is to improve their search experience and increase the value for advertisers.

It remains to be seen whether this alliance sees a change in how businesses advertise online.  Also, this could be a perfect opportunity for more businesses to start advertising online using different media and tools to expand on their existing client base.

Is this a proper challenge to Googles dominance?

http://advertise.bingads.microsoft.com/en-uk/blog/30567/moving-search-forward?linkId=13604230