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The word is MOBILISE

I have been saying this for some time now, ever since the first tablet had been introduced to the consumer market years ago.  The world has gone mobile on all fronts: work, home, society. Our clients often ask me if this latest ‘trend’ is here to stay and whether they should have a mobile website or a responsive website design-wise, developed.  My response is always the same:” YES and while you are still thinking about it, you are already missing out on a large number of mobile device users who could be viewing your website as we speak.”

It is simply our way of life these days, whether we like it or not.  Personal preferences should not get in the way of business needs and strategy.  The mobile devices have irrevocably changed the way businesses interact with one another as well as their customers and suppliers.