Exporting? The World is changing.
So, you have a nice product or service that you think the rest of the world would want to buy? You may even be exporting right now, but could you do better?
Well the time has come to tell you about a new service that Clickingmad has launched;
Targeted Internet Exporting
This service involves;
Using skills honed over 17 years of trading Clickingmad can provide you with a new and exciting way to reach your next customer – anywhere on the planet (just about)
We assume that anyone who wants to trade with the UK speaks English or wants to trade in English.
That’s not the case.
If you live in a country that natively speaks another language you probably do not speak English when you go home at night or even in the Office. Why do we think that it is OK to force other nations to use our language when dealing with us?
Frankly it’s just rude. And it’s about time we stopped doing it. (In my opinion).
Most websites that are designed and built in the UK are in English. English is the third most common primary language in the world (behind Mandarin Chinese and Spanish).
Guess what, in Spain and South America, they speak forms of Spanish. In China, they speak several forms of Mandarin. In European countries they speak their own language. Surely we need to wake up and realise that as the global world is shifting politically and economically, we need to reach our markets in a much more savvy way and not just assume that the use of English is enough.
Speak the right “Lingo”.
In businesses across the planet they speak their own language. Pretty obvious, right?
So why do we insist that they not only understand but are comfortable in doing business in our language?
Using the Internet we now offer a range of services that include researching your target customer – in the prospective country.
We then learn how they do business there, together with usual established methods, such as embassies, trade missions, agents and exporting services. But again delving deeper into how business is done by looking at Internet trends and usage.
The next step is to create a website that is not only in the correct language – and I don’t mean Google translate – and using terminology that is used in everyday business practices locally.
This is then hosted WITHIN THAT COUNTRY, why? Because Google knows where your website is located and as it uses location more and more as a major ranking factor it will know where your website is and provide it as a result for a relevant search, if it’s hosted in the right country, and not just any old hosting.
As Google experts and Google partners we know how it works and can make it work for you.
All you have to do is to communicate your offer in the correct way and deal with your enquiries. Simple right? So simple that it is beyond me that it has taken so long for the obvious to make sense.
Let’s not forget that pretty soon everything we have become used to in Exporting may well change.
So, if you want to export your products and services in a more targeted, connected and probably cheaper way, start thinking about how to remove the unseen barriers to trade and talk to Clickingmad about our special Targeted Internet Exporting service.
It’s the future, and it’s happening right now.