Website Communications

In business we have to communicate all the time, both internally and externally. A company’s website is an opportunity to communicate key messages to their next customer. Your website speaks for you 24/7/365 – whether you like it or not. If you don’t look critically at the message of your website you might be sending out the wrong signals.

I always suggest clients have their content written professionally. A good journalistic style without fluff and to the point will result in more enquiries in my experience. Since most business products and services are now researched online your potential customers already know a great deal about your business before they contact you. The question is; are you controlling the information they are learning about you effectively? It will certainly make the difference as to whether you get the phone call, the email or the order.

My company does a lot of useability testing – we find out what customers think about the respective website; how it works, whether the conversion rate can be improved by monitoring – very carefully, what people do on the website. If you know which pages they like and which they don’t you can make progressive changes to your website. Understanding what your web visitor is doing can help in many ways. This is key information when deciding how to measure the overall success of your website and to help you decide how to improve the results.


Clickingmad Ltd is a West Midlands based Website Design Agency. Started in 2000 we now have 11 dedicated full time staff based in Shropshire, London and Birmingham offering a wide range of website design, website promotion, ecommerce advice, hosting, search engine optimisation and related services to our business clients. All with a consultative approach. We never sell you something that you don’t need, only what your business needs. Our advice is often as important as any service we provide you. Our principal Shaun Carvill is an acknowledged expert in the Internet, having been involved right at the start of the commercialisation of the web in the UK some 20 odd years
ago. If you mix traditional Marketing experience with technical development and
programming then you get the Internet.

Our services are taken up by companies large and small and in nearly all sectors. From Estate Agents to Schools, Charities to Engineering companies. Manufacturing and Service sectors alike all receive the same quality Clickingmad treatment. As quality mark holders and members of the UK IT Association (our Principal; Shaun Carvill is also on the board of UKITA) Clickingmad is accredited to be able to create, build and supply a comprehensive suite of Internet related marketing products and services for our clients.

We welcome all enquiries as we bring our method to a business near you. Give us a call on 01746 769612 or email with your query. Join the growing Clickingmad family. You will be made very welcome.