Website design in the West Midlands has changed in the 11 years Clickingmad has been designing and building websites in Shropshire. In 2000 website design was provided by a few companies in London, Birmingham and other major conurbations but the bandwagon had yet to form.
Universities had yet to provide adequate training on the subject as most of it was yet to be written down in an educational format. There were though some printers and print designers who thought the transition into web provision would be easy. I think it’s safe to say they had a rude awakening.
Clickingmad are web and will always be web, it’s in our blood, our DNA and we still talk about it with such passion as to make you think we are all geeks.
When we started designing websites for Shropshire and the West Midlands we initially thought we would see ourselves naturally restricted to those areas as that’s where we were based. How wrong could I be?
Over the past 11 years, even though we set our stall out as “Website Designers Midlands” or “Website Designers West Midlands”, or even “Website Designers Shropshire”. We get more calls from firms in the South East of England than anywhere else.
Now why would this be? Ok, we are probably amongst the most technically advanced in our sector, the sector being Open Source Content Management Systems, i.e. no license fees and a massive technical community to tap into. Thus providing the client with a vast selection of functionality without the massive outlay. This though does not explain why the business enquiries we get are mainly from the lower part of the UK. If someone knows, please tell me!
We sometime run Google Adwords campaigns to drive local traffic to our website, something that, if done well, can pay big dividends, but can also waste a lot of your money if you are not very careful. The phrases we go for are; Website Design West Midlands, Website Design Wolverhampton, Website Design Dudley, the latter two are close enough conurbations to have plenty of businesses in their respective areas and are also within an easy 30 minutes of our Head Office in Bridgnorth Shropshire.
We are soon to expand our operations physically into Birmingham, so I will be looking for Google to provide us traffic under terms of “Website Design Birmingham, “Birmingham Website Design” and perhaps others such as “Ecommerce Birmingham” and “SEO Birmingham”, two other passions we have.
When I thought about writing an article that discussed our business focus I wanted to discuss the validity and the point about blogging, I wanted to demonstrate the power of the medium to the sceptics. That said, if you consider all the other methods of promotion that the web offers, I reckon blogging to be the most useful and for me, easy to do, given of course, the time.
To blog, is to discourse, to illuminate, to ruminate and to expand on often pretty boring subjects that once explained, would hopefully become more relevant to the business community at large.