MailChimp is an easy to use Broadcast Email System that offers a great way to stay in touch with your customers and contacts on a regular basis.
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. It also offers great tracking so you can see who has opened, forwarded or clicked a link in the email you have sent them.
The design process is similar with website design but with a much bigger focus on ensuring the email looks the same across multiple mail readers and webmail clients.
When you need to send more emails and add more contacts, there are affordable paid plans to upgrade to, but the basic free plan has plenty to get you started.
MailChimp has many add-ons and plugins that can be integrated into your website, social media (Facebook, Twitter, etc), blogs, e-commerce shopping carts, and more. The most simple and important integration is a signup form. This facilitates the capture of a subscriber’s email address. This adds a small form to your website asking users to signup for your newsletter or email. Typically something is offered such as news, articles, discounts/specials or any other incentive. A newsletter is great because you can deliver relevant information regularly at a fraction of the cost of traditional methods – and, almost instantly.
Clickingmad can help you with…
Clickingmad can design and build email templates that can reflect your brand or website and we can also set up the campaign to get you started. We can even run it for you on an on going basis.
To learn more about MailChimp and what it can do for your business, sign up for a free account here: MailChimp Learn More (opens a new window)