A creative and well thought out brand design will improve the perception of your company in the eyes of customers, employees, investors and suppliers.
Your brand is your company’s personality. It can include:
- The business name and logo design
- Corporate stationery
- Signage and vehicle livery
- Corporate clothing
- Even the way your staff answer the telephone!
These factors contribute to a customer’s perception and first impression of your company or organisation.
How does Clickingmad create your corporate brand
We analyse and understand your business, its strengths and weaknesses, your competitors and the market you are in (or intending to break into). The developed brand should be consistent with your company’s objectives and the core values of your company and should express a unique vision and identity. To get the best from your new brand you should ensure that your brand is communicated and supported by everything you do. It becomes your corporate ethos.
At Clickingmad we have vast experience in the creation, role out and implementation of business branding.
A logo is a graphical element, symbol, or icon that, together with its logotype form, is a trademark or brand. A typical logo is designed to cause immediate recognition by the viewer. The logo is one aspect of the brand of a company or economic entity, and the shapes, colours, fonts and images are usually different from others in a similar market.
Distinct aspects of a complete logo:
- Logotype: Text or abbreviated text, able to be reproduced in full colour, mono and reversed.
- Icon: Symbol / brand mark, simple and identifiable from a distance.
- Slogan: Description of the activity or company that captures the imagination.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.
What makes a successful logo?
Simplicity – a good logo works in its simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original – without visual clichés or amateur effects. A logo is well designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or greyscale for use on faxes or in newspaper ads. The best logos are elegantly simple.