You may notice at the top of this page that the name of the website has been highlighted in a green box.
This box, and the fact that it is green, indicates that we have installed an “SSL” into our website. SSL stands for Secure Socket Layer. This means that the connection between your computer and our website is encrypted and secure.
You will most often notice a padlock, green or otherwise on ecommerce websites, again to indicate that the website offers a secure connection; obviously very important if you are about to put your personal or financial details into it.
Q. So, why should Clickingmad, a website design and website development company spend money on an SSL when we do not offer any transactions or store your details on our website?
A. So that Google helps our website rise above others who don’t have one.
“For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
This is a direct quote from Google’s own blog: www.webmasters.googleblog.com. Click the link to read the full article if you like.
We opted for frankly, an expensive SSL, one that checks our company details, checks our website and even phoned us to verify who we are.
You don’t need to spend lots on an SSL but you should definitely look into having one installed on your website. Certainly will we be contacting our clients to help them arrange this very soon. If you want one in yours, why not give us a shout?
“We want to go even further. At Google a few months ago, we called for “HTTPS everywhere” on the web.”
So this appears to be just the start of the Internet becoming a safer place to be.
Perhaps we have to look to Google to use its dramatic influence to move this along. When money is concerned through website rankings and therefore website success, I think it will.
I think websites becoming safer is a good thing. I hope you do as well.