Ascot Lloyd Case Study

Ascot Lloyd
Case Study


Ascot Lloyd

Ascot Lloyd is a UK-wide provider of financial advice to individuals and businesses.

With more than 500 employees, including 130 fully employed Independent Financial Advisers serving 18,000 core clients and in excess of £8bn funds under management, it’s one of the fastest growing privately-owned IFA firms in the UK.

Ascot Lloyd
Ascot Lloyd

"Working with Clickingmad is very relaxed and fun. There is no agency hierarchy or endless rounds of account management meetings and contact reports. We just get on with it as a team together and work very fluidly until mission accomplished."

Sally Davies, Ascot Lloyd Head of Marketing.

The challenge

Ascot Lloyd approached Clickingmad with a clear, strong, simple brief and that was it wanted to completely refresh its website to help it appeal to an expansive audience of both individuals and businesses.

It wanted its digital assets to mirror its strong customer relations and showcase its strength in the market when it comes to providing lifetime financial planning and not just wealth management.

It wanted a website which would help them capitalise on new business opportunities by providing them with a key platform for new client development and enquiry.

And it wanted to create a strong brand presence through its website to support future IFA acquisitions, business partnerships and attract new talent.

In essence, the new website needed to tell a compelling story.

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"We wanted to bring our people to life, our core values and tell some client stories too, so that anyone thinking about financial advice, wanting to build a business relationship or seeking their next career move, can feel we’d be right for them."

Sally Davies, Ascot Lloyd Head of Marketing.

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How the Clickingmad team helped

This project involved a whole team effort and was led by managing director Shaun Carvill who worked closely with Ascot Lloyd’s marketing team and company directors to fulfil the brief and achieve the new-look website.

The project involved an initial deep audit of the company’s existing web platform, competitor analysis and extensive consultation including one-to-one stakeholder interviews. Key services deployed included web design and build, Search Engine Optimisation, Google Ads and web hosting.

Moving forward the Clickingmad team will continue to provide SEO services, Google Ads management and web development so that the site stays at the forefront for user experience through digital design and provides a measurable return on investment.

Ascot Lloyd

What the customer says

Sally Davies, Ascot Lloyd's Head of Marketing said:

"Clickingmad is a highly knowledgeable digital company with many years’ experience and always goes way beyond expectations to provide consultancy and advice.

For anyone who is not a digital expert the technicality of it can be daunting. Having worked with many other digital agencies in my time, I have found some who can bamboozle you with jargon and the mystery of what goes on behind the scenes and really you don’t know whether they’re doing the right thing or not. You can spend a lot of money in doing so.

Clickingmad takes the time to explain to you in simple terms why you need to do something and will show you. He provided a deep audit and analysis into our old website and the competitive landscape to set out some goals and direction for us to get the project off the ground.

The team are a great bunch of technical experts. As the project drew to a close and we went live with the website on 1st June 2020, it was quite pressurised at the end to get everything complete, but they really pulled out the stops burning the midnight oil."

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