Design for Experience

We design the UX - The User's Experience.

As an example, take Venice, pictured above. The colours, styling and architecture are about the impression given to the viewer, hinting at what is inside, being invited into the opulence. The Venetians were masters of sumptuous design.

In the digital world, website designs need to be created with a specific group of target users in mind, to ensure that the experience and the emotion the website visitor has when viewing your website is one that you want them to feel and experience.

What do you need for digital success?

  • A website that is targetted at your customer
  • An attractively designed and well organised website
  • A fast loading website that displays across different devices
  • A website that engages and excites your visitor

To achieve the above you need to follow the steps below:

How do we understand you and your customers?

Capturing a thorough understanding of your customers needs.
Learning how visitors are interacting with your website now.
Identifying ways to improve visitors experiences - of you.


What design planning do we provide?

Outline a clear direction for all research and design activities.
Prioritise design focus based on business goals.
Ensure all stakeholders are aligned with key aims.


How do we 'design the solution'?

Test design hypotheses early and often.
Gather feedback on multiple designs with representative users.
Share insights and road maps with the wider business.


The Experience Design Roadmap

  • Learn

  • Research

    Customer research
    Competitive analysis
    Complimentary Colours
    Current vision
  • Understand

    Positioning and Messaging
    Future Needs
  • Design

    Concept creation
    Test and revisit
    Set deadlines
  • Deploy

    Finalise style
    Implement and test
    Beta test
    Measure success

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