As an example, take Venice, pictured above. The colours, styling and architecture are about the impression given to the viewer, hinting at what is inside, being invited into the opulence. The Venetians were masters of sumptuous design.
In the digital world, website designs need to be created with a specific group of target users in mind, to ensure that the experience and the emotion the website visitor has when viewing your website is one that you want them to feel and experience.
To achieve the above you need to follow the steps below:
Capturing a thorough understanding of your customers needs.
Learning how visitors are interacting with your website now.
Identifying ways to improve visitors experiences - of you.
Outline a clear direction for all research and design activities.
Prioritise design focus based on business goals.
Ensure all stakeholders are aligned with key aims.
Test design hypotheses early and often.
Gather feedback on multiple designs with representative users.
Share insights and road maps with the wider business.