We use several tools to identify where and how our clients’ website are found and used.
Clearly it is important to know where your website traffic is coming from, but how deep should you go to learn enough about the visitor to be able to gain financial or informational advantage?
We think that tracking your user’s activity is essential to understand how your website visitor feels about your design, layout, navigation and ultimately your content. With a good level of knowledge of where and how they found you together with an understanding of their activity whilst on your website, you can make some serious decisions on what you should do to improve the results from the website.
In a business to business context, understanding a web site visitor’s behaviour in order to identify buying intentions is now seen by many commercial organisations as an effective way to target marketing activities. Visiting companies can be approached, both on and offline, with marketing and sales propositions which are relevant to their current requirements. From the point of view of a sales organisation, engaging with a potential customer when they are actively looking to buy can produce huge savings in otherwise wasted marketing funds.
So we seriously suggest you should know a great deal about your website visitors and their actions on your website. You can learn a lot, including:
- How many visitors over given periods of time
- Which pages they have visited
- Which page they are on right now
- How long they stayed on your website and specific pages
- Which page they “dropped off” your website
If you want to know more about how to understand what is actually happening on your website – in detail – then please do contact us. We are here to help.