Clickingmad uses many different methods to assess the impact of our work.
Everything we do is focussed on the success metrics we agree with our clients.
We employ software for monitoring and for measuring engagement, and above all – experienced human eyes.
We interpret your user's behaviour, not just the obvious high-level numbers, but deep analysis to figure out how we can improve the results of your website for your business.
Below are some of the methods we employ.
Deep analytics is a process we apply that analyses, extracts and organises data in a form that is acceptable, useful and beneficial.
Deep analytics retrieves targetted information from data sources. We then combine the data into easy to understand visual presentations for our clients.
For more information on how deep we can go, please find out more by clicking the following link:
Human choices are made using emotions. Watching what website visitors do through heat tracking, mouse movements and click actions can provide very useful insights.
When users visit a website they take stock of the surroundings - just like in real life. Therefore this should influence your landing page layout, colours and visible options.
By understanding the user's actions and the subconscious decisions that influence their choices, you can increase your conversion rates. This applies to all websites, not just ecommerce.
Find out more about by clicking this link:
If your website is not on the first page – and ideally within the first few results – on a Google search, then you will not be receiving the website traffic or the enquiries that you deserve.
It has become much harder to get to the top of the search results. We have been providing Search Engine Promotion services aka SEO (Search Engine Optimisation) since 2000 and during that time we have seen more competition emerge for the first few and most important first page results.
Try a search on Google for Search Engine Promotion - we should be number one out of 95 million results - just to prove our point.
You can consider SEO or SEM (Search Engine Marketing) as one of the wheels on your business 'vehicle', if it's not turning you don’t get anywhere.
We discuss more on this topic on the following link: