Visitor numbers, bounce rates, and acquisition stats give a high-level view of how users are engaging with your site, but for a more valuable insight into how your website is working you need to drill down further. Doing so can help you dramatically improve your conversion rate.
At this level, you can see what numbers are hitting your home page, and how many bounce away. Great news! Improving the click-through rate with A/B testing of different layouts is a service we offer.
If your internal search isn't up to scratch - which is a common problem - your products or services pages may be hard to find and among your least visited. We monitor dwell time and scrolling, combined with targeted actions completed, to improve website performance.
If valuable resources such as PDFs or printable/downloadable documents are rarely accessed, we work to improve their visibility within the structure of your website.
We analyse the code at the base of your website that creates the pages, the colours, and layout, and suggest improvements to help with website speed and functionality. We also consider your chosen Content Management System to see if it's up to the job, whether it can be tweaked to improve performance, and if you can easily edit your content.
Where and how your website is hosted can dramatically affect your website speed, its position in Google, and the overall security of your site and data. We can assess the quality of your hosting and offer suggestions on how to improve this often overlooked yet fundamental part of a successful website.
Your domain is part of your brand identity. As such it needs to be the right one for your business; easy to remember, easy to write down, and ideally should describe your products or services.