Google SEO Benchmarking
Our SEO Pedigree
Search Engine Optimisation (SEO) was the very first service we provided way back in 2000. So it's safe to say we're experts at it. Today, effective SEO or SEM (search engine marketing) is an absolute must for a successful website.
If your website isn't on the first page for a search on your product or service, then you'll be missing out on valuable visitor traffic that could make all the difference to the return on your website investment.
That's where we come in - offering a range of specialist services with measurable results.
Driving more traffic to your site
SEO is a tried and tested method of attracting more web visitors - by providing Google with the type of website and content it's looking for. You can also engage with your customers instantly through social media. We can help you with both.
SEO / SEM
Search Engine Optimisation or Search Engine Marketing can improve the position of your website in search results. As qualified Google partners, we have extensive experience in improving the position of your website in Google.
Social Media Marketing
We create and manage multi-platform marketing campaigns using social media to communicate key messages about your product or service to targeted audience demographics and interest-based groups.
More visitors? Now what?
Measuring and understanding your users' behaviour lets you tailor and improve your website content exactly the way they want it to be to increase interactions, enquiries, and (the holy grail) sales.
Reporting Systems
When you've spent money on a brand new website, how do you measure the actual data? We use many different methods to present your statistics in 'easy to understand' and graphical ways so that you gain a true picture.
Behaviour Analysis
If you understand your users you can improve your engagement. We have a variety of techniques to establish what visitors are doing on your site, such as video, eye tracking, conversion goal analysis, page views and drop off points, and more.
Will ads work for you?
Both Google and Bing (Microsoft) have excellent advertising systems that can place your product or service at the top of search results. You pay for the clicks to your website or product. We're qualified to create and manage these very effective systems to get you the best results and best return on spend.
Google Ads
Google Ads (AdWords) is the most widely used online advertising platform. As Google Partners we create and manage thousands of pounds spend every month. We can reduce the cost per click and improve the effectiveness of your overall spending.
Bing Ads
Bing Ads often offer a cheaper alternative to Google Ads. As part of an overall PPC strategy, Bing Ads are well worth considering. We can create and manage the campaigns on your behalf, reducing spend and increasing conversion.
SEO isn't rocket science - it's web science
Google decides how 'valuable' your website is and ranks you accordingly by analysing your website and tracking user behaviour.
We can improve Google's 'opinion' of your website by using tried and tested methods we've honed over many years of promoting websites into search engines.
The roadmap to SEO success
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Discovery
Website structure audit
Fault analysis
Ranking audit
Visibility indexing -
Research
Competitor analysis
Current conversion rates
Ad performance audit
Keyword planning
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Understanding
Current engagement
Goal setting
Key action analysis
Budget setting
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Development
Technical website changes
Speed improvements
Campaign creation
Advertising copy creation
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Support
Reporting methods agreed
Expenditure monitored
ROI benchmark agreed
Review frequency agreed
Have a project to discuss?
