Google/
Search Engine Optimisation

Our SEO Pedigree

Search Engine Optimisation (SEO) was the very first service that Clickingmad provided in 2000. After successfully testing our specialised method over six weeks for Virgin One (the bank) we offered our expertise to our wider client base.

Today, effective SEO or SEM (search engine marketing) is an absolute must for a successful website.

If your website is not on the first page for a search on your product or service, then you will be missing out on valuable visitor traffic that can make all the difference to the return on your website investment.

That's where we come in - offering a range of specialist services that provide measurable results.

More website visitors is a good thing.

SEO or Search Engine Optimisation is a tried and tested method of attracting more web visitors - by providing to Google the type of website and content it is looking for. Now you have the opportunity of engaging with your customers instantly through Social Media. We offer valuable services to assist in both of these important areas.

SEO / SEM

Search Engine Optimisation or Search Engine Marketing employs technical and content focussed methods that improve the position of your website in search results.

As qualified Google partners we have extensive experience in improving the position of your website in Google.

Social Media Marketing

We create and manage multi platform marketing campaigns using Social Media to target and communicate your key messages to your audience.

You can target demographic and interest based groups with your product or service.

More visitors? - Now what?

You need to see what is happening on the website so that the right improvements can be made to increase the sales/enquiries or interactions happening. By understanding your customer through measurement and a deep understanding of their behaviour you can tailor the content exactly the way THEY want it to be.

Reporting Systems

You have spent your money on a brand new website, you are being found and your digital results seem to be improving. But how do you measure the actual data?

Using many different methods we can present your statistics in 'easy to understand' and graphical ways so that you gain a true picture.

Behaviour Analysis

If you understand your customer you can improve your engagement.

We have a variety of techniques to establish what your web visitors are doing on the website. From video, to eye tracking, conversion goal analysis, page views and drop off points, amongst many others.

You have seen the Ads - Will they work for you?

Both Google and Bing (Microsoft) have excellent advertising systems that can place your product or service right at the top of search results - you pay for the clicks to your website or product. We are qualified in creating and managing these very effective systems to attain the best results and return on spend.

Google Ads

Google Ads (AdWords) is the most widely used online advertising platform.

As Google Partners we create and manage thousands of pounds spend every month. We can reduce the cost per click and improve effectiveness of your overall spending.

Bing Ads

Bing Ads often offer a cheaper alternative to Google Ads, and is becoming more popular with consumers.

As part of an overall PPC strategy Bing Ads are well worth considering and we can create and manage the campaigns on your behalf. Reducing spend and increasing conversion.

It isn't rocket science - it's web science.

Launching your website into orbit takes expert knowledge and technical wizardry - well, the actual secret to SEO isn't rocket science - it's web science.

By analysing your website and tracking user behaviour Google will decide how 'valuable' your website is and rank you accordingly.

We improve Google's 'opinion' of your website by using tried and tested methods we have honed over many years of promoting websites into search engines.

The Search Engine Optimisation Roadmap

  • Discovery

    Website structure audit
    Fault analysis
    Ranking audit
    Visibility indexing
  • Research

    Competitor analysis
    Current conversion rates
    Ad performance audit
    Keyword planning
  • Understanding

    Current engagement
    Goal setting
    Key action analysis
    Budget setting
  • Development

    Technical website changes
    Speed improvements
    Campaign creation
    Advertising copy creation
  • Support

    Reporting methods agreed
    Expenditure monitored
    ROI benchmark agreed
    Review frequency agreed

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