A Comprehensive Guide to Boosting Your Online Presence

As a small business owner in the UK, you recognise the importance of having a strong online presence to reach your target audience and grow your brand.

Search Engine Optimisation (SEO) is a powerful digital marketing strategy that can drive organic traffic to your website and increase your visibility in search engine results.

However, one common question on every small business owner's mind is, "How much does small business SEO cost per month?"

In this comprehensive guide, we'll explore the factors influencing SEO pricing, the average costs, and how investing in SEO can be a game-changer for your business.

The Cost Breakdown of Small Business SEO. Now that we've answered the most pressing questions about small business SEO pricing let's delve deeper into the factors that influence the costs and what you can expect from different pricing tiers.

1. Scope of Work

The scope of work is a significant determinant of SEO pricing. It refers to the extent of services the SEO agency will provide for your business. A comprehensive SEO package for a small business includes:

Keyword Research:

Identifying relevant keywords and phrases that potential customers use to search for products or services like yours.

On-Page Optimisation:

Optimising website content, meta tags, titles, and URLs to align with target keywords and improve search engine rankings.

Content Creation:

Developing high-quality and keyword-rich content, such as blog posts, articles, and product descriptions, to attract and engage your audience.

Link Building:

Acquiring high-quality backlinks from authoritative websites to boost your website's authority and credibility.

Local SEO:

Optimising your online presence for local searches, including Google My Business listing and local citation management.

Technical SEO:

Ensuring your website's technical aspects, such as site speed, mobile-friendliness, and URL structure, meet search engine requirements.

Performance Tracking and Reporting:

Monitoring the effectiveness of SEO strategies through analytics and providing regular reports on key metrics.

Depending on your specific business needs, the scope of work can be adjusted to align with your goals and budget.

2. Keyword Competitiveness

The competitiveness of your target keywords is another crucial factor affecting SEO pricing.

Highly competitive keywords in your industry will require more effort and resources to rank for, which may impact the overall cost of your SEO campaign.

For example, if you run a small local bakery in a small town, targeting local keywords may be less competitive and more affordable than trying to rank for broader, national-level keywords related to baking or pastries.

3. Website Size and Structure

The size and complexity of your website also play a role in SEO pricing.

Larger websites with numerous pages and complex structures may require more time and effort to optimise compared to smaller websites.

For instance, an e-commerce website with hundreds of product pages will demand extensive keyword research, on-page optimisation, and content creation, increasing the overall cost of SEO services.

4. Level of Expertise

The expertise and reputation of the SEO agency you choose can also influence the pricing.

Well-established agencies with a proven track record and a portfolio of successful case studies may charge higher fees due to their expertise and ability to deliver results.

On the other hand, newer or smaller agencies may offer more competitive pricing to build their client base and establish their reputation.

5. Industry and Business Goals

The industry your business operates in can also impact SEO pricing.

Some industries are highly competitive in the digital landscape, making it more challenging to achieve top rankings.

Additionally, the goals you set for your SEO campaign can influence costs.

If your aim is to rank on the first page for competitive keywords, it may require more extensive and ongoing SEO efforts compared to targeting less competitive keywords.

Understanding SEO Pricing Tiers

Please note that these are not our prices as we tailor each of our packages. They are merely an indicator of ranges of charging from most SEO providers.

Now that we've explored the factors influencing small business SEO costs, let's break down SEO pricing into different tiers to give you a clearer picture of what to expect:

Tier 1: Basic SEO Package (£500 - £800 per month)

The basic SEO package is suitable for small businesses with a limited budget and minimal SEO needs.

It includes essential services such as keyword research, basic on-page optimisation, and local SEO for location-based businesses.

This package is ideal for businesses in less competitive industries or those targeting specific niche keywords.

Tier 2: Standard SEO Package (£800 - £1200 per month)

The standard SEO package caters to businesses with moderately competitive keywords and slightly larger websites.

It includes more comprehensive keyword research, expanded on-page optimisation, content creation for blog posts or articles, and a focus on building quality backlinks.

This tier is suitable for businesses seeking a more robust SEO strategy to compete effectively in their market.

Tier 3: Advanced SEO Package (£1200 - £1500+ per month)

The advanced SEO package is designed for small businesses with high competition in their industry or those with large and complex websites.

It includes all the services in the previous tiers but with more extensive and customised efforts.

Advanced SEO may involve more content creation, outreach for link building, technical SEO optimisations, and detailed analytics reporting.

This package is suitable for businesses aiming for top rankings and a dominant online presence.


Small business SEO is an essential investment for growing your online presence, attracting targeted traffic, and achieving higher search engine rankings.

The cost of small business SEO per month varies based on factors such as the scope of work, keyword competitiveness, website size, and the level of expertise of the SEO agency.

While there are budget-friendly options available, it's essential to choose an SEO agency that understands your business goals and can provide a customised strategy to drive optimal results.

Remember, SEO is a long-term strategy, and consistent efforts will yield long-lasting benefits for your small business in the competitive digital landscape.

So, take the leap and invest in SEO to unlock the full potential of your online presence and achieve your business objectives.

Questions? Call us on 01746 769612

FAQ's About Small Business SEO Costs

What is Small Business SEO, and why is it important?

Small Business SEO involves optimizing your website and online presence to improve its visibility in search engine results.

This is crucial because the majority of consumers start their buying journey with an online search.

By investing in SEO, you can attract relevant organic traffic, enhance user experience, and ultimately boost conversions and sales.

How is Small Business SEO pricing determined?

SEO pricing varies based on several factors, including the scope of work, competitiveness of keywords, the size of your website, and the level of expertise of the SEO agency.

Each business has unique needs, so SEO packages are often tailored to suit those specific requirements.

What are the typical pricing models for Small Business SEO?

SEO agencies usually offer three main pricing models: monthly retainer, hourly rate, or project-based pricing.

The most common model for small businesses is the monthly retainer, where you pay a fixed fee each month for ongoing SEO services.

What are the average costs for Small Business SEO per month in the UK?

On average, small businesses can expect to spend between £500 to £1500 per month on SEO services.

However, keep in mind that prices can vary based on your specific goals and the extent of SEO work required.

What services are included in Small Business SEO packages?

Small Business SEO packages typically include keyword research, on-page optimization, content creation, link building, local SEO, technical SEO, and performance tracking and reporting.

How long does it take to see results from Small Business SEO?

SEO is a long-term strategy, and results may take several months to become evident.

On average, it may take around 4 to 6 months to see significant improvements in your website's rankings and organic traffic.

Are there any additional costs involved in Small Business SEO?

Additional costs may include website design and development, if needed, as well as paid advertising campaigns such as Google Ads, which complement your SEO efforts.

Can I do SEO myself, or should I hire an agency?

While some basic SEO tasks can be done in-house, hiring an experienced SEO agency ensures professional expertise, time efficiency, and access to the latest industry trends and tools.

How does Small Business SEO benefit my bottom line?

Investing in SEO can yield a high return on investment (ROI) as it drives targeted traffic to your website, increases brand visibility, and enhances customer trust, leading to improved conversions and business growth.


How do I choose the right Small Business SEO agency?

When choosing an SEO agency, consider their experience, track record, client testimonials, pricing transparency, and communication.

Look for agencies that understand your business goals and offer customized strategies.

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