Behaviour Analysis

Get to know your visitors

Our thoughts and emotions rule our buying decisions and engagement levels. In a nutshell, the more engaged we are, the more likely we are to buy. There are many tools to help you understand how visitors to your site are feeling. Our job is to select the best tools to best understand your visitors.

Here's a snapshot of some of the tools we use:

Website Surveys

At Clickingmad we work with industry partners to install automated survey tools to record what visitors really think of your website experience. Most people only respond if they feel strongly either way, but including a survey shows you care about your visitors' experience.

Website heat mapping

Heatmaps highlight where users have clicked on a page and how far they've scrolled down a page. They're created by software that anonymously tags your users' activity.

This allows you to see which parts of your website get the most attention, and make alterations to the layout to improve underperforming areas.

Eye-tracking systems

If your website is at the core of your business it's worth considering eye-tracking systems. This more expensive option allows you to track where users are physically looking when viewing your site.

You can use this data to ensure all eyes are on your most important content.

Google’s free stats