What have we learned over 23 years of running a digital agency business?

In the ever-evolving landscape of business, one invaluable asset stands as a pillar of strength: a loyal team. A loyal team is not just a group of employees; it's a dedicated, committed force that can significantly impact a company's success.

At Clickingmad, a digital agency with a combined experience of 129 years in website design and development among its 11-member team - including 3 'new' starters, the value of loyalty is not just a concept – it's a lived reality.

What benefits are there in having long serving and stable work force? This is my take on it.

Expertise and Experience

One of the primary benefits of having a loyal team is the wealth of knowledge and experience they bring. At Clickingmad, with an average staff tenure of over 11 years, the team's collective expertise in building websites is remarkable.

This deep knowledge base ensures that projects are executed efficiently, with the wisdom gained from many years of tackling challenges and refining processes.

Consistency and Reliability

A loyal team is a dependable team. Clients can genuinely trust that their projects will be handled competently, with a commitment to quality and deadlines.

This reliability is the cornerstone of long-lasting client relationships and the many positive referrals we receive.

Improved Client Relations

Clients appreciate continuity and a familiar face. With a loyal team, clients can build lasting relationships, trust, and rapport. This, in turn, leads to better client retention and referrals. For me this is the biggest benefit of a stable team.

Clients come to really know our people well, come to trust them and rely upon them for the best advice and the best digital services they can buy. We do not take a clients patronage lightly, we know there is competition out there for what we do. But having a long serving and highly skilled team acting as ambassadors for our company is a major factor in our continued success.

Adaptability and Innovation

Loyal team members are more likely to embrace change and innovation, as they are invested in the company's growth. Their commitment to staying current with industry trends and technologies benefits both the company and its clients.

Lower Turnover Costs

High employee turnover can be costly and disruptive. Loyal team members are less likely to seek new opportunities elsewhere, reducing recruitment and training expenses. The stability they bring to the company is priceless.

We all know how much it can cost to use a recruitment firm, there are built-in barriers to using them, and not just the cost. We have experienced pretty poor candidates from agencies over the years. So we tend to recruit young and teach them how to be effective team members and give them the skills they need in the world of work. Communication is a skill that often needs teaching the younger generations.

Stronger Company Culture

Loyalty fosters a positive company culture. A loyal team often shares the company's values and vision, creating a harmonious work environment. At Clickingmad, this alignment is evident in the seamless collaboration and dedication to client success. When our staff join us they can see clearly why our team is strong. We look after our staff. Always.

Enhanced Productivity

Loyalty breeds a sense of belonging and ownership. At Clickingmad it is more of a family than a company. Team members who are invested in the company's success are more likely to go the extra mile, contributing to increased productivity.

At Clickingmad, the team's dedication translates into efficient project management and innovative solutions.

As many will realise there are many stages of developing a website, and it needs many different skill sets to ensure a successful project outcome for our client.

These skills include; understanding the clients needs; initial advice; project management; graphic design; skilled technical development; content editing; image processing; testing and checking and above all an attention to detail that is second to none.

Clearly not one type of job role can do all that and at Clickingmad the team - and I really mean the 'Team' - work hand in hand to deliver our projects. There are no silo's at Clickingmad.

Team building FAQ's

How Do I Build A Good Team?

Building an effective team is crucial for achieving success in various areas, whether it's in the workplace, a sports team, a community project, or any other collaborative effort. Here are some key steps and principles to consider when building an effective team:

Define Clear Objectives:

Start by defining the team's purpose, goals, and objectives. Make sure every team member understands the mission and the expected outcomes.

Select the Right Team Members:

Consider the skills, expertise, and personalities needed for the team's success. Diversity in skills and perspectives can be valuable, but also ensure that members can work well together.

Effective Communication:

Establish open and honest communication channels within the team. Encourage active listening and constructive feedback. Ensure everyone's voice is heard.

Set Clear Roles and Responsibilities:

Clearly define the roles and responsibilities of each team member. This helps prevent confusion and overlaps in work.

Build Trust:

Trust is the foundation of an effective team. Encourage trust-building activities and lead by example. When team members trust each other, they are more likely to collaborate effectively.

Develop Strong Leadership:

Appoint a team leader or manager who can provide guidance, set direction, and resolve conflicts. A good leader leads by example and is accessible to the team.

Foster Collaboration:

Create a collaborative environment where team members are encouraged to share ideas, work together, and support each other. Consider team-building activities to strengthen relationships.

Manage Conflict:

Conflicts will arise, but it's essential to address them constructively. Teach the team conflict resolution skills and establish a process for resolving disputes.

Provide Resources:

Ensure the team has the necessary resources, including tools, training, and access to information, to accomplish their goals effectively.

Set Goals and Milestones:

Break down larger objectives into smaller, measurable goals and milestones. This allows the team to track progress and stay motivated.

Celebrate Achievements:

Recognise and celebrate the team's achievements and milestones. Positive reinforcement can boost morale and motivation.

Continuous Improvement:

Encourage a culture of continuous improvement. Regularly assess the team's performance, gather feedback, and make necessary adjustments.

Empower Decision-Making:

Delegate decision-making authority when appropriate. Empowering team members to make decisions can lead to increased engagement and responsibility.

Provide Support:

Ensure that team members have access to support, both from leadership and their colleagues, to help them overcome challenges and obstacles.

Measure and Track Progress:

Implement key performance indicators (KPIs) to measure the team's progress and success. Regularly review and adjust strategies based on data.

Building an effective team is an ongoing process that requires attention and effort. It's essential to adapt to changing circumstances, promote a positive team culture, and provide opportunities for growth and development.

Keep in mind that no team is perfect, and occasional setbacks are normal. What matters is the team's ability to learn and grow from these experiences.


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